Brand Tone

Enthusiastic & Passionate, Nostalgic, Authentic & Genuine, Approachable & Friendly, Trendy & Cool, Conscious & Purposeful

Brand Values

• •Sustainability
• •Quality & Authenticity
• •Individuality & Self-Expression
• •Nostalgia & Storytelling
• •Customer Satisfaction

Best Practices

• •Embrace Nostalgia with Enthusiasm: Use language that evokes fond memories of past decades (e.g., "rad," "throwback," "iconic era"). Show genuine excitement for the items and the stories they carry.
• •Highlight Uniqueness & Authenticity: Emphasize that each piece is a "find," "treasure," or "one-of-a-kind." Be clear about the vintage nature and condition. Use words like "genuine," "authentic," "real deal."
• •Weave in Sustainability Naturally: Remind customers of the eco-friendly benefit of choosing vintage (e.g., "zero fast fashion guilt," "sustainable style," "give fast fashion the old heave-ho") without being preachy. Make it part of the value proposition.
• •Keep it Approachable and Conversational: Use a friendly, direct tone. Ask questions, use emojis where appropriate (especially on social media), and make it easy for customers to engage or inquire.
• •Stay Visually Consistent with Tone: While this is about copywriting, ensure the visuals (product photography, graphic design) complement the vibrant, nostalgic, yet clean and trustworthy tone you're conveying in your text. The "neon" in Neon VTG suggests vibrancy and fun.

Social Perception

Trusted Seller, Good Source for Unique Finds, Sustainable Choice, Fair & Professional, Community-Oriented (Toronto)

Copy Examples

• •Blast from the past! 🚀 Relive the raddest decade in this authentic 90s nylon windbreaker. Pure vintage vibes, zero fast fashion guilt. Ready to make some new memories? DM us to snag it! #NeonVTG #90sFashion #VintageWindbreaker #SustainableStyle #TorontoVintage
• •Real Vintage. Real Style. Relive the iconic 80s, 90s & Y2K with curated finds that tell a story. Shop sustainable, look unique. #NeonVTG
• •Game day just got a major throwback upgrade! 🏈🏀⚾️ Score authentic vintage NFL, NBA, and MLB gear from the 80s, 90s, and Y2K. Unique pieces added daily. Wear the legacy. Shop Neon VTG – your source for sustainable sports nostalgia! #VintageSportsgear #RetroJerseys #80sStyle #SustainableFashion #NeonVTG
• •Straight from the mosh pit of '97, this [Band Name] tour tee is the real deal. Perfectly faded, authentically vintage, and ready to rock its next chapter with you. More than just a t-shirt, it’s a piece of music history. Wear it loud, wear it proud. (Condition: Gently Worn Vintage, Size: L) #VintageBandTee #90sMusic #RockTee #SustainableThreads #NeonVTG
• •Hey Vintage Lover! 👋 Get ready to time travel. Our latest drop of 80s, 90s & Y2K heat has just landed. From bold graphic tees to iconic sportswear, find your next unique treasure and give fast fashion the old heave-ho. Your wardrobe (and the planet) will thank you! Explore New Arrivals at Neon VTG! ✨