Brand Tone

Vibrant & Energetic, Friendly & Approachable, Creative & Inspiring, Confident & Passionate, Modern & Stylish

Brand Values

• •Creativity & Personalization
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Passion for Product
• •UK Based & Reliable

Best Practices

• •Embrace Energy & Enthusiasm: Use vibrant language, exclamation points (judiciously), and positive framing. Words like "glow," "shine," "illuminate," "vibrant," "create," and "transform" align well.
• •Stay Friendly and Conversational: Write as if you're talking to a creative friend. Use contractions, ask questions, and adopt a welcoming, approachable style, especially on social media.
• •Highlight Customization & Creativity: Consistently remind the audience about the bespoke nature of the products. Encourage them to express their personality and unique style through custom designs.
• •Emphasize UK Craftsmanship & Quality: Regularly mention that signs are made in Leeds, UK, using high-quality materials and offer a warranty. This builds trust and justifies the premium nature of the product.
• •Be Visually Inspired in Your Language: Since neon signs are a visual product, use descriptive words that evoke the look and feel of neon – "dazzling," "radiant," "eye-catching," "bold."

Social Perception

Positive & Trusted, Stylish & Transformative, High Quality & Reliable, Innovative & Customisable

Copy Examples

• •Instagram Post Caption (Showcasing a home bar sign): "Your home bar called, it's begging for this glow-up! ✨ Light up your nights and get the good vibes flowing with a custom Neon Vibes® sign. Handcrafted with love in Leeds, just for you. What will yours say? #NeonVibes #HomeBarIdeas #CustomNeonSign #LEDNeon #MadeInUK"
• •Website Banner Text (Promoting business signs): "Make Your Brand Shine Brighter. 🚀 From bold logos to buzz-worthy backdrops, our custom LED neon signs are crafted in the UK to make your business unforgettable. Get a free quote and let's get lit! [Link to Custom Business Signs]"
• •TikTok Video Concept Text Overlay: (Scene: Quick cuts of different neon signs lighting up) Text: "POV: You finally got that Neon Vibes® sign 🔥" (Scene: Person admiring their new sign) Text: "Good taste? Activated. ✨ #NeonVibesUK #CustomNeon #RoomTransformation #GetLit"
• •Facebook Ad Copy (Targeting event planners): "Planning an event that wows? 🤩 Neon Vibes® delivers the magic! Our custom LED neon signs add that unforgettable spark to weddings, parties, and corporate events. UK-made, easy to install, and guaranteed to turn heads. Let's create something brilliant! #EventDecor #WeddingNeonSign #PartyLights #NeonVibes"
• •Email Subject Line (for a promotion): "⚡ Light Up Your Life (and Save!) with Neon Vibes® ⚡"