Brand Tone

passionate, approachable, and joyfully creative

Brand Values

• •Joy and Vibrancy
• •Creativity and Spontaneity
• •Authenticity and Personal Connection
• •Quality

Best Practices

• •Always Write in the First Person: Continue using "I" and "my" to reinforce that the brand is personal and artist-led. This maintains the authentic connection Marisa has established (e.g., "the same feeling I strive for while creating").
• •Use "Joyful" and "Energetic" Language: Incorporate words that evoke positive feelings, such as "vibrant," "joy," "bright," "fun," "spontaneous," and "energy," which align directly with the brand's stated mission.
• •Tell the "Salt" Story: Regularly mention the unique salt technique. It's a key differentiator and a memorable part of the brand identity. Explaining how it creates texture and patterns adds value and intrigue to the art.
• •Maintain an Approachable, Friendly Tone: Keep the language conversational and welcoming. Phrases like "let's chat!" and the friendly anecdote about her mom visiting the site are perfect examples of this tone to replicate.
• •Emphasize the "Why" Behind the Art: Connect the products back to their purpose. Don't just sell a painting; sell a "pop of color for a funky bathroom" or a piece that "captures the essence of joy". Always tie the visual to the feeling it's meant to evoke.

Social Perception

Small, artist-led business with a unique and colorful product. Direct, friendly communication fosters a positive and personal perception. Broader social perception is still being formed due to lack of external reviews/media. Main challenge: potential brand name confusion with other 'Neon' or 'Salt' studios in different fields.

Copy Examples

• •Chasing the midday sun and ended up with this explosion of color! ✨ This piece was made with a little bit of spontaneity, a lot of watercolor, and our signature salt sprinkle to make the details pop. It’s like a funky science experiment, and I’m obsessed with the result. Hope it brings some of that carefree, bright energy to your day! See it up close on the site (link in bio).
• •Art That Feels Like Joy. Welcome to neon salt studio, where every piece is an original creation designed to bring vibrant color and playful energy into your space. Discover handcrafted watercolor art that’s as unique as you are.
• •A dash of salt, a splash of color, and a new collection just for you!
• •Title: 'Kosher Cosmic'. This original painting is a journey into color. Created using a wet-on-wet watercolor technique on high-quality cold-pressed paper, its unique texture comes from the delicate sprinkling of kosher salt that creates starbursts of pigment. Perfect for that corner of your home in need of a pop of color and a touch of the unexpected.
• •Tired of bare walls? Your home deserves art that makes you smile. At neon salt studio, artist Marisa creates one-of-a-kind abstract watercolor paintings that infuse any room with joy and vibrancy. Each piece is made with a special salt technique for a look you won’t find anywhere else. Shop original art and prints today!