Brand Tone

Creative and Inspiring, Enthusiastic and Passionate, Customer-Centric and Friendly, Proudly Italian/Artisanal, Modern and Stylish

Brand Values

• •Creativity & Personalization
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Passion for Design
• •Innovation

Best Practices

• •Embrace Enthusiasm and Positivity: Use vibrant language, positive framing, and express genuine passion for creativity and design. Emojis can be used judiciously (especially on social media) to convey warmth.
• •Highlight Personalization and Creativity: Consistently emphasize the custom nature of the products. Use phrases that invite customer input, like "Create yours," "Imagine it, we'll make it," or "Your vision, our light."
• •Maintain an Approachable yet Professional Voice: Be friendly and welcoming in customer interactions. While the tone can be informal and enthusiastic, ensure clarity, professionalism, and accuracy in product descriptions and service communications.
• •Infuse Italian Craftsmanship: Subtly weave in the "Made in Italy" and "handmade" aspects to reinforce quality and artisanal value. This differentiates the brand and adds a touch of exclusivity.
• •Stay Visually Consistent with Copy: Ensure that the copy complements the bright, modern, and stylish visuals of the neon signs. The language should evoke the same feelings as the product images – contemporary, artistic, and eye-catching.

Social Perception

Positive Customer Interactions, Appreciation for Customization and Design, Limited Wider Public Discourse, Perception largely shaped by the brand's own curated online presence.

Copy Examples

• •✨ Illuminate your world, your way! ✨ Transform your favorite quote, name, or design into a radiant, handmade neon masterpiece. What will you bring to light? #NeonMax #CustomNeon #HandmadeWithLove #ItalianDesign #LightUpYourLife
• •Neon Max: Your Ideas, Brilliantly Illuminated. Custom LED Neon Signs, Crafted in Italy.
• •Say 'I Do' to unforgettable brilliance! Our custom neon signs add that magical, personal touch to your special day. Let's create a luminous memory together. #NeonWedding #EventDecor #NeonSign #MadeInItaly #LoveInLights
• •💡 Spark Your Creativity with 15% Off Custom Neon! Dreaming of a unique neon sign? At Neon Max, we're passionate about turning those dreams into dazzling reality. Handmade with care in Italy, our LED signs are ready to tell your story. Get started today and let your creativity shine!
• •Still thinking about that perfect neon glow? 😉 Don't let your brilliant idea fade! Neon Max offers premium, handmade custom LED signs to make your space truly yours. Quality, creativity, and a touch of Italian magic await. Design yours now!