Brand Tone

Creative and Vibrant, Customer-Centric and Friendly, Confident and Professional, Enthusiastic and Inspiring, Modern and Stylish

Brand Values

• •Quality and Craftsmanship
• •Customization and Personalization
• •Customer Satisfaction
• •Reliability and Trust
• •Innovation and Style
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Clearly document Neonific's tone characteristics (Creative, Vibrant, Customer-Centric, Confident, Enthusiastic, Modern), core values, target audience personas, and preferred vocabulary (e.g., "illuminate," "vibrant," "custom," "statement"). This ensures anyone writing for the brand speaks with one voice.
• •Focus on "You" and Benefits: Address the customer directly (using "you" and "your") and highlight how Neonific’s signs will benefit them – whether it's personal expression, business visibility, or creating a specific ambiance.
• •Be Visually Descriptive and Evocative: Use language that conjures the vibrant, glowing, and transformative nature of neon signs. Words like "brilliant," "radiant," "dynamic," "captivate," and "illuminate" help paint a picture.
• •Maintain a Positive and Helpful Approach: Ensure all communication, from ad copy to customer service responses, is encouraging, supportive, and focused on solutions. Reinforce the ease of the customization process and the satisfaction guarantee.
• •Showcase Enthusiasm and Passion: Let the copy reflect genuine excitement for the products and their ability to transform spaces and create joy. This can be achieved through upbeat language, exclamation points where appropriate, and focusing on the creative potential.

Social Perception

Trusted Creator of Custom Neon Signs, Excellent Customer Service, High-Quality Products, Transformative and Statement-Making, Good Value

Copy Examples

• •Headline: Light Up Your Vision. Your Space, Your Statement. Body: Dream it, design it, display it. At Neonific, we turn your unique ideas into brilliant, custom LED neon art. Create a vibe, build your brand, or simply express yourself with vibrant, handcrafted signs that last. Get started on your masterpiece today!
• •Headline: More Than Just Light. It's an Experience. Body: Transform any room from ordinary to extraordinary. Our custom LED neon signs are crafted with precision and passion, ready to bring your personality or brand to life. UL certified, easy to install, and stunning to behold. What will you illuminate?
• •Headline: Your Brand’s Brightest Idea Yet. Body: Make your business unforgettable. Neonific delivers high-impact, custom LED neon signage designed to captivate customers and elevate your brand identity. From bold logos to inspiring quotes, let's create a sign that shines as bright as your ambition. Trusted by businesses, loved by all.
• •Headline: Effortless Customization, Endless Brilliance. Body: Why settle for off-the-shelf when you can have custom-made? With Neonific, designing your perfect LED neon sign is simple. Choose your colors, fonts, and size – we’ll handle the rest, delivering your unique, eco-friendly glow right to your door. Plus, we plant a tree with every order!
• •Headline: See Your Ideas Glow. Quality You Can Trust. Body: From the first sketch to the final flicker, Neonific is dedicated to quality. Our expert team creates durable, energy-efficient LED neon signs backed by a 1-year warranty and exceptional customer support. Ready to make a lasting impression?