Brand Tone

Vibrant, Aspirational, Creative, modern, energetic, encouraging, friendly, and approachable.

Brand Values

• •Self-Expression and Individuality
• •Aesthetic and Modern Design
• •Quality and Craftsmanship
• •Community and Customer Spotlight

Best Practices

• •Lead with the Vibe: Always start copy from a place of emotion and aesthetics. Focus on the feeling the sign creates ("transform your room," "capture your personality") rather than just its physical attributes.
• •Use a Core Vocabulary: Consistently use brand-aligned words like "Illuminate," "Glow," "Vibe," "Statement," "Custom," "Handcrafted," and "Iconic" across all marketing materials, from the website to customer service emails.
• •Amplify the Customer's Voice: Continue making user-generated content the hero. Repurpose positive review snippets and customer photos in ad copy and social posts to build authentic social proof.
• •Adapt the Energy Level by Platform: While the core tone is consistent, the energy can be dialed up for TikTok (fast, trendy, punchy) and made more inspirational and design-focused for Pinterest and Instagram.
• •Maintain the Tone in All Communications: Ensure that the friendly, creative, and empowering tone extends to all customer touchpoints, including order confirmations, shipping notifications, and especially customer service interactions. Answering a query with the same positive energy reinforces the brand's personality.

Social Perception

Perceived as a major player in the trendy, custom neon sign market; a source for stylish, high-quality decorative lighting; viewed as legitimate and reliable, with generally positive customer experiences.

Copy Examples

• •Your vision, your vibe, your space. ✨ We're obsessed with how @(username) lit up their hustle-hub with a custom sign. Ready to bring your ideas to light? Tap the link in bio to design your own! #NeonIcons #HomeOfficeGlow #CustomNeon
• •Make Your Statement. Now, Make it Shine. The Summer Glow-Up is here. Get 20% off all custom neon signs and illuminate your world.
• •Don't just decorate. Illuminate. From idea... to icon. Your space is waiting.
• •💡 An idea for your space (inside)...
• •Your Brand Deserves to Be Seen. Stop blending in. A custom neon sign with your logo or motto is the perfect way to make your storefront, office, or market stall unforgettable. Handcrafted, durable, and guaranteed to turn heads. Get a free quote today!