Brand Tone

Creative, Vibrant, and Approachable

Brand Values

• •Creativity and Self-Expression
• •Quality and Craftsmanship
• •Customer-Centricity
• •Vibrancy and Positivity

Best Practices

• •Lead with Inspiration, Not Product Specs: Focus on what the customer can create and how it will make them feel. Use words like "glow," "vibrant," "dream," and "create" instead of "LEDs" or "acrylic backing."
• •Amplify Customer Voices: Continue to make user-generated content the star. When re-posting, tag the creator and celebrate their idea. This builds community and provides authentic social proof.
• •Keep it Simple and Direct: The current copy is effective because it's easy to understand. Avoid overly clever or complicated language. The call to action should always be clear (e.g., "Design Yours," "Get a Quote," "Shop the Look").
• •Reinforce Core Values: Subtly weave in brand values. Mentioning "Made in the USA" reinforces quality. Phrases like "Your vision, our craft" highlight the collaborative value.
• •Maintain an Approachable and Friendly Tone: In all communications, from ad copy to customer service replies, the tone should be consistently helpful and friendly. This builds on the positive perception customers have shared in reviews.

Social Perception

The public perception of Neon Hope is highly positive. Customers see the brand as reliable, professional, and a producer of high-quality goods. The most valued aspects are the customer service and the customization process. The brand is perceived as a partner in the creative process rather than just a faceless retailer.

Copy Examples

• •Your brand is unique. Your sign should be too. Transform your logo into a vibrant LED neon sign that stops customers in their tracks. Made in the USA. Get a free mock-up today.
• •Light up your love story. A custom neon sign adds a personal, unforgettable glow to your special day. What will yours say?
• •Don't just decorate your space. Define it. From your favorite quote to a custom piece of art, if you can dream it, we can make it glow. #NeonHope #WallArt
• •(On a customer's photo) We're obsessed with how @[customer_username] brought their mantra to life! ✨ So much creativity! How would you light up your space? DM us your idea!
• •Ready to get creative? For a limited time, get 15% off your custom neon sign and let's make something amazing together. Your walls are waiting.