Brand Tone

Trendy and Modern, Creative and Artistic, Playful and Energetic, Approachable and Customer-Focused

Brand Values

• •Originality and Customization
• •Quality and Craftsmanship
• •Trend-consciousness
• •Customer Expression
• •Modernity and Innovation

Best Practices

• •Stay Current with Trends: Regularly incorporate relevant pop culture references, slang (appropriately), and design trends that resonate with a modern audience.
• •Emphasize Uniqueness and Personalization: Consistently highlight the custom design aspect and how NEONflexMOOD helps customers express their individual style or brand.
• •Use Energetic and Evocative Language: Employ verbs and adjectives that convey excitement, creativity, and the vibrant nature of neon light (e.g., "ignite," "illuminate," "dazzle," "vibrant," "bold").
• •Maintain an Approachable and Conversational Voice: Write as if speaking directly to a friend who is stylish and creative. Avoid overly formal or technical jargon unless explaining product specifics.
• •Showcase Visual Inspiration: Since the product is highly visual, ensure copy is often paired with compelling images and videos. Use calls to action that encourage visual exploration (e.g., "See it glow," "Explore the gallery," "Design your vision").

Social Perception

Positive and Desirable, Fashionable and Cool, Unique and Eye-Catching

Copy Examples

• •Headline: Light Up Your Vibe. Body: Your space, your statement. Create a custom NEONflexMOOD sign that’s 100% you. Get glowing!
• •Headline: Don’t Just Decorate. Illuminate. Body: From viral quotes to your unique design, NEONflexMOOD brings your vision to light. What will you create?
• •Headline: Warning: May Cause Extreme Coolness. Body: Our neon signs are here to transform your room from blah to brilliant. Explore the collection or design your own masterpiece.
• •Headline: Seen On Screen, Now In Your Scene. Body: Get the look that lights up TV shows and influencer spaces. NEONflexMOOD: Your 24-hour ticket to iconic style.
• •Headline: Mood: Neon. Body: Whatever your mood, say it in lights. Bold, bright, and totally custom. Let NEONflexMOOD spark your creativity.