Brand Tone

Passionate & Artisanal, Authentic & Genuine, Creative & Bespoke, Friendly & Customer-Focused, Proud & Confident

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Heritage
• •Creativity & Uniqueness
• •Customer Satisfaction & Collaboration
• •Integrity & Transparency

Best Practices

• •Emphasize "Real Glass Neon": Consistently differentiate from LED alternatives by highlighting the authentic materials (glass, noble gases) and the handmade process. Use terms like "genuine," "authentic," "handcrafted," and "traditional craft."
• •Showcase Passion and Expertise: Let the love for the craft shine through. Use enthusiastic language when describing the neon-making process and the beauty of the final product. Refer to the team's experience and skill.
• •Focus on Bespoke and Unique Creations: Highlight the custom design process and the ability to turn individual ideas into reality. Use words like "bespoke," "custom-made," "unique," "one-of-a-kind," and "personalized."
• •Maintain a Friendly and Approachable Voice: Reflect the "family-run" aspect and positive customer service experiences. Use welcoming language and show a genuine interest in helping clients achieve their vision.
• •Educate and Advocate Subtly: While promoting products, continue to weave in the importance of preserving the craft and the value of authentic neon, reinforcing their position as knowledgeable leaders and advocates in the industry.

Social Perception

Highly Respected Artisans, Guardians of a Heritage Craft, Providers of Unique, High-Quality Art, Trustworthy & Professional, Passionate Experts

Copy Examples

• •Headline: Real Neon. Real Craftsmanship. Real Impact. Body: Forget imitations. At Neon Creations, we passionately handcraft genuine glass neon signs that tell your story in light. Bring your vision to life with the timeless art of neon. Tone: Authentic, Passionate, Confident.
• •Headline: Your Ideas, Illuminated. Body: From a sketch to a stunning centerpiece, we collaborate with you to create bespoke neon art that’s uniquely yours. Experience the magic of handcrafted neon, made with decades of skill and a love for the glow. Tone: Creative, Customer-Focused, Artisanal.
• •Headline: Keep the Glow Alive: Choose Authentic Neon. Body: In a world of fleeting trends, genuine neon endures. We're preserving a vibrant heritage, one handcrafted sign at a time. Invest in artistry, quality, and a truly captivating glow. Tone: Proud, Heritage-Focused, Passionate.
• •Headline: More Than a Sign, It's a Statement. Body: Let our family bring your brand, event, or personal space to life with the unmatched brilliance of real neon. Crafted by hand, built to inspire. Tone: Friendly, Confident, Artisanal.
• •Headline: See Your Vision in True Neon Light. Body: Don't settle for less. Our master glass benders pour their expertise into every curve, creating luminous art that’s as unique as you are. Discover the Neon Creations difference. Tone: Authentic, Skill-Focused, Bespoke.