Brand Tone

Playful, Fun, Bold, Expressive, Inclusive, Celebratory, Innovative, Tech-Forward, Enthusiastic, Passionate

Brand Values

• •Inclusivity & Diversity
• •Joy and Self-Expression
• •Innovation and Creativity
• •Quality and Craftsmanship
• •Empowerment
• •Community

Best Practices

• •Embrace Playful Energy: Use vibrant, active language. Don't be afraid of exclamation points (used judiciously) and words that evoke excitement, fun, and celebration (e.g., sparkle, glow, party, unleash, revolution, dazzle).
• •Champion Inclusivity: Ensure messaging is welcoming to all. Use collective pronouns like 'we' and 'us' when referring to the Neon Cowboys community. Highlight the 'everyone is welcome' ethos.
• •Focus on Empowerment and Self-Expression: Frame products as tools for confidence and individuality. Use phrases that encourage customers to be bold and show off their unique style (e.g., own your glow, express yourself, make a statement).
• •Highlight Innovation (Subtly): While the tone is primarily fun, weave in mentions of the 'tech,' 'light-up,' or 'illuminated' aspects to reinforce the brand's unique selling proposition without getting overly technical. Words like 'futuristic' or 'modern twist' can work well.
• •Keep it Authentic and Spirited: Let the founder's passion and the brand's origin story subtly influence the copy. Maintain an enthusiastic and genuine voice that reflects a love for bringing joy and light to people's lives.

Social Perception

Fun, Unique, Eye-Catching, Attention-Grabbing, Associated with Celebrations and Good Times, Innovative and Fashion-Forward, Inclusive and Embracing of Individuality, Good Quality, Black-Owned and Woman-Owned Business

Copy Examples

• •Headline: Don't just show up. GLOW UP. Body: Life's too short for boring. Unleash your inner sparkle with Neon Cowboys and light up every room you enter. Ready to shine?
• •Headline: Join the Rodeo Revolution. All Vibes Welcome. Body: Neon Cowboys isn't just a look, it's a feeling. We're an all-inclusive party where everyone gets to shine their brightest. Grab your gear and glow with us.
• •Headline: Warning: May Cause Extreme Joy & Unforgettable Nights. Body: Our light-up gear isn't for the faint of heart. It's for the bold, the expressive, the ones who live for the spotlight. Become a legend.
• •Headline: More Than a Hat. It's Your Energy, Amplified. Body: From festival fields to late-night cityscapes, let your Neon Cowboys piece do the talking. We blend iconic Western style with futuristic tech so you can own your glow.
• •Headline: Dare to Dazzle. Body: Why blend in when you were born to stand out? Neon Cowboys is your permission slip to be unapologetically you. Light it up!