Brand Tone

Aspirational, serene, heartfelt, friendly, approachable, sophisticated, positive, and empowering.

Brand Values

• •Empowerment
• •Sustainability
• •Community
• •Quality & Craftsmanship
• •Effortless Style

Best Practices

• •Lead with Emotion and Purpose: Start with the "why" behind the product. Use words that evoke feelings of serenity, confidence, and elegance before detailing the features.
• •Incorporate "Story" Words: Use narrative language such as "journey," "dream," "story," and "inspiration" to reinforce the heartfelt and personal nature of the brand.
• •Consistently Highlight Core Values: Every piece of copy should, where appropriate, weave in the brand's core values, particularly sustainability ("organic cotton," "eco-friendly") and craftsmanship ("handmade," "thoughtfully designed").
• •Use Aspirational and Empowering Language: Employ phrases like "Elevate Your Style," "Embrace effortless elegance," and "celebrates the strength and spirit of women" to connect with the customer's desires for self-expression and confidence.
• •Maintain a Serene and Natural Aesthetic: Ensure that all visual content (photography, videos) aligns with the copy's tone. Images should feature natural light, relaxed poses, and settings that reflect the "coastal living" and "effortless" vibe.

Social Perception

A boutique, artisanal brand with a strong ethical compass, perceived through its curated online presence. It resonates with conscious consumers due to its focus on sustainability and female empowerment. Its reputation is still nascent, relying on direct communication and product quality.

Copy Examples

• •Flow through your day with the serene grace of our new maxi dress. Crafted from the softest organic cotton, it’s designed to move with you, from morning light to evening calm. Embrace your effortless elegance. #NeonariStyle #SustainableFashion #EffortlessElegance
• •Fashion that feels good, inside and out. At Neonari, we believe in empowering women through timeless style and a commitment to our planet. Each piece is handmade with love and sustainable materials. Discover a collection that celebrates you. [Shop Now]
• •Handmade with Love. Elevated essentials for effortless comfort and style. Discover your story in every thread.
• •Let your spirit bloom in our vibrant printed top. The breathable organic cotton and relaxed fit offer all-day comfort, while the unique design, inspired by coastal living, tells a story of artistry and passion. A piece thoughtfully crafted to celebrate your individuality.
• •Neonari was born from a dream: to create more than just clothes, but a community. A space for women to feel empowered, celebrated, and beautifully themselves. Thank you for being part of our journey. #WomenSupportingWomen #NeonariCommunity