Brand Tone

Friendly, sentimental, and youthful, with an approachable and relatable style focused on emotional connection and community engagement.

Brand Values

• •Personalization
• •Emotional Connection
• •Modernity and Innovation
• •Customer-Centricity

Best Practices

• •Always Center the Emotion: Connect the product to feelings like love, nostalgia, joy, or friendship, as sentimental value is key.
• •Use a Conversational and Approachable Tone: Write like talking to a friend, using 'you' and 'your,' and incorporate emojis for warmth and personality.
• •Highlight Personalization: Consistently use terms like 'custom,' 'personalized,' 'your own,' and 'unique' to reinforce the core value proposition.
• •Encourage Interaction and User Content: Actively ask questions and prompt customers to share photos and stories with a branded hashtag to build community and leverage authentic content.
• •Keep it Clear and Simple: While emotional appeal is important, ensure copy is straightforward, explaining products, customization, and what customers receive, with clear calls-to-action.

Social Perception

Positive, viewed as a go-to for creative and heartfelt gifts, in tune with current trends for personalized and shareable experiences. The brand leverages social proof to build trust and is seen as a conduit for emotion and memory by a younger, social-media-savvy audience.

Copy Examples

• •Remember the song you first danced to? Turn it into a gift that lasts forever. Our custom Spotify plaques are the perfect way to say 'I love you' all over again. ✨ Link in bio to create yours! #AnniversaryGift #CoupleGoals #SpotifyPlaque
• •Your favorite memories, now on the go! 🚗 Introducing our new personalized car air fresheners. Add your song, your photo, and a scent that brings you back to that special moment. The perfect little gift for your favorite person. Shop now!
• •Don't just give a gift. Give a memory. Scan the code, play the song, and relive the moment. NEO Make Shop—where your memories become treasures.
• •We LOVE seeing your special moments! ❤️ Thanks to @[username] for sharing this beautiful shot of their custom keychain. What song would you put on yours? Let us know in the comments! 👇 #NEOMakeShop #CustomerLove #PersonalizedGift
• •Press play on the perfect gift! 🎶 For a limited time, get 15% off all custom phone cases. Carry your favorite song and your favorite memories with you everywhere. Sale ends Friday! #CustomCase #GiftIdeas #NEOMakeShop