Brand Tone

Professional and Informative

Brand Values

• •Quality
• •Expertise
• •Reliability

Best Practices

• •Maintain an Expert Tone: Always communicate from a position of authority and knowledge. Use precise, clear language. Avoid overly casual slang or humor that could undermine the brand's professional image.
• •Prioritize Solutions and Benefits: Instead of just listing chemical properties, frame the narrative around solving a customer's problem (e.g., "Eliminate cloudy water for good") or the benefit they will receive ("A brilliantly clear and safe pool").
• •Segment Your Audience: Use slightly different language when addressing pool maintenance professionals versus individual homeowners. For professionals, focus on efficiency, reliability, and cost-effectiveness. For homeowners, emphasize ease of use, safety, and the enjoyment of their pool.
• •Leverage Trust Signals: Consistently mention the "25 years of experience" and "100% Mexican company" in relevant materials (like the 'About Us' page, footers, and corporate profiles) to reinforce reliability and expertise.
• •Create Value Through Education: Continue to expand the "Tips y Consejos" section. Creating downloadable guides, checklists, and video tutorials that explain pool chemistry simply will solidify the brand's position as a go-to resource and build a loyal customer base.

Social Perception

Limited but Specialized

Copy Examples

• •Efficiency and Quality for Your Business. Neokem: The Professional's Choice for Impeccable Pools.
• •Enjoy a Perfect Pool All Season. Our specialized products make crystal-clear water simple and safe. Discover the Neokem solution.
• •Maximum Disinfection, Minimum Hassle. Neoklor granular chlorine dissolves quickly for immediate and effective action. Your family's safety is our priority.
• •Is Green Water Ruining Your Pool? Don't worry, it's a common problem with a simple solution. Our guide will show you how to restore your pool's clarity in just a few steps with our specialized algaecide.
• •Over 25 Years of Mexican Innovation in Every Drop. Neokem: The trust and quality you need for the pool you love.