Brand Tone

Innovative & Tech-Forward, User-Centric & Co-Creative, Sporty & Active, Health & Safety Conscious, Confident & Aspiring, Approachable & Supportive

Brand Values

• •Innovation: Focus on the continuous innovation of product technology. This is evident in their development of various headphone models and features like improved waterproofing and anti-sound leakage.
• •Quality & Performance: Striving for superior products and crystal-clear sound, with each design undergoing extensive testing in the NANK acoustic laboratory.
• •User-Centricity: Dedicated to co-creating superior products with true users. They actively solicit and showcase user experiences.
• •Safety & Health: The open-ear design is a core feature, promoting awareness of surroundings for safety and a healthier listening experience that doesn't strain the tympanic membrane.
• •Comfort & Durability: Emphasis on lightweight materials, ergonomic design, and robust waterproofing for active lifestyles.
• •Environmental Responsibility: Carefully select every material and process to ensure that they are both sporty and environmentally friendly.

Best Practices

• •Prioritize "Active" Language: Use verbs and phrasing that evoke movement, energy, and achievement (e.g., "conquer," "elevate," "unleash," "power through").
• •Highlight Technological Benefits (Not Just Features): Instead of just saying "Bluetooth 5.4," explain what it means for the user – "faster, more stable connection for an uninterrupted audio experience."
• •Incorporate User Stories & Testimonials: Regularly feature real users and their experiences to reinforce the "co-created" and "user-centric" values. This builds authenticity and trust.
• •Maintain a Confident but Approachable Voice: Be proud of the innovation and quality, but remain open to feedback and engage with the community in a supportive manner. Use "we" and "you" to foster connection.
• •Emphasize Safety and Health Aspects: Consistently remind users of the benefits of situational awareness and the ear-health advantages of bone conduction technology, aligning with a core brand value.

Social Perception

Praised for comfort, lightweight design, and secure fit, especially during physical activities. The open-ear concept is highly valued for safety and awareness. Waterproof features are a significant plus, particularly for swimmers. Good battery life is frequently noted. Many users appreciate the ability to listen to audio without blocking their ears, allowing them to hear their environment. Responsive customer service has been highlighted in some instances. Mixed/Negative: Sound quality is a point of contention. While some find it good for bone conduction, others feel it lacks bass and richness compared to traditional headphones, and can be less effective in noisy environments. Some specific models have been criticized for call quality due to a single microphone. The use of proprietary charging cables is a common complaint, as they can be easily lost or inconvenient. Some reviewers found the controls on certain models to be small or difficult to operate, especially with gloves. Effectiveness for cycling can be impacted by wind noise.

Copy Examples

• •Headline: Hear Your Run, Not Just Your Music. Body: Experience the revolution in sound with Naenka Bone Conduction Headphones. Our open-ear design keeps you connected to your surroundings while delivering crystal-clear audio. Lightweight, waterproof, and built for every mile. #NaenkaAudio #RunSmart
• •Headline: Dive In. Rock Out. Stay Aware. Body: Naenka Runner Diver2 Pro: Your ultimate underwater audio companion. With IP69 waterproofing and 32GB of built-in storage, take your playlist to the pool, the ocean, or your daily run. Hear the difference, feel the freedom. #SwimSound #BoneConduction
• •Headline: Engineered by Athletes, For Athletes. Body: We listened to you. The result? Naenka headphones that push boundaries in comfort, durability, and innovative sound technology. Join the thousands of users co-creating the future of audio. #UserDriven #SportsTech
• •Headline: Beyond Sound: A Revolution in Listening. Body: Naenka isn't just about headphones; it's about a new way to experience your world. Our patented anti-leakage tech and ergonomic fit mean immersive sound without compromise. Discover the Naenka difference. #InnovateAudio #OpenEarRevolution
• •Headline: Your Soundtrack to Adventure. Rain or Shine. Body: Don't let anything hold you back. Naenka bone conduction headphones are built tough with advanced waterproofing and a secure fit for any adventure. From trail runs to city cycles, your audio journey starts here. #NaenkaAdventure #SoundUnleashed