Brand Tone

Professional, Clinical, and Supportive

Brand Values

• •Medical Credibility
• •Innovation & Quality
• •Empowerment through Support
• •Education

Best Practices

• •Prioritize "Medical Grade" Messaging: Always lead with the brand's core differentiator. Phrases like "Developed by medical professionals," "Physiotherapist-approved," and "Medical Grade support" should be consistently used across all platforms to reinforce authority and trust.
• •Speak with Supportive Authority: Use a tone that is both empathetic and expert. Acknowledge the user's pain or injury ("manage strains," "aid recovery") while confidently presenting the product as an effective solution ("provides stability," "enables movement").
• •Educate Before You Sell: Frame content around helping the user understand their condition. Blog posts, social media infographics, and video explainers build trust and position the brand as a partner in their health journey, not just a seller of products.
• •Focus on Benefits, Not Just Features: While the technical features (e.g., "heat therapeutic neoprene") are important, the copy should always connect them to a tangible benefit for the user. Instead of saying "Features Variable Compression," say "Adjust the compression for a perfect fit, ensuring stability without sacrificing comfort."
• •Maintain a Clean and Professional Voice: Avoid slang, overly casual language, or aggressive sales tactics ("Slashed Prices!", "Don't Miss Out!"). The language should mirror the clinical and reliable nature of the products. This applies to everything from website copy to customer service responses.

Social Perception

highly reliable and premium medical device brand

Copy Examples

• •Understanding ankle sprains starts with the ligaments. Our Variable Compression ankle supports are designed by medical professionals to provide targeted stability where you need it most, helping to reduce rotational movement and support your recovery. Move with confidence. #NeoG #MedicalGrade #AnkleSupport #PhysioApproved
• •Headline: Medical Grade Support for Active Knee Recovery. Body: Engineered with heat therapeutic neoprene, the Neo G Open Knee Support helps to warm muscles and joints while providing essential compression. The open patella design reduces pressure on the kneecap, making it ideal for managing the effects of arthritis, chronic aches, and stiff joints during physical activity. Developed with medical experts to help you stay in motion.
• •Headline 1: Physiotherapist-Approved Braces. Headline 2: Neo G Australia | Medical Grade. Description: Get fast relief and stable support for joint pain and injuries. Shop our range of clinically designed orthopedic supports.
• •Subject: How to Care For Your Joints This Winter, [Customer Name]. (Content would focus on educational tips and subtly re-introduce relevant products for cold-weather joint stiffness).
• •From the clinic to the court, effective recovery is built on trust. Our partnership with the Chartered Society of Physiotherapy ensures every Neo G product is engineered to meet the highest medical standards. #MedicalGrade #Recovery #Physiotherapy #Innovation