Brand Tone

Approachable, Friendly, Professional, Knowledgeable, Modern, Innovative, Passionate, and Appreciative

Brand Values

• •Quality and Diversity in Art
• •Support for Artists
• •Customer Satisfaction
• •Accessibility
• •Art as an Experience
• •Community Engagement

Best Practices

• •Be Enthusiastic and Inviting: Use warm, positive language that reflects a genuine passion for art and a welcoming attitude towards visitors and clients. Avoid overly academic or exclusive jargon.
• •Highlight the "New" and "Emerging": Emphasize the contemporary nature of the art and the gallery's commitment to showcasing fresh talent. Use words like "new," "latest," "emerging," "innovative."
• •Tell a Story: Whether it's about an artist, an artwork, or an event, weave a narrative that engages the audience and makes the art more relatable and memorable.
• •Maintain a Conversational Style (especially on social media): Ask questions, encourage interaction, and use a friendly, approachable voice. Adapt the level of formality to the platform (e.g., more playful on TikTok, slightly more descriptive on the website).
• •Balance Professionalism with Accessibility: While showcasing expertise and the quality of the art, ensure the language is clear, understandable, and doesn't intimidate potential new art buyers. Clearly state practical information like online purchasing options and shipping.

Social Perception

Positive, Respected, Engaging, Modern/Current

Copy Examples

• •Instagram Post (New Arrival): "Fresh perspectives have landed! ✨ Dive into the captivating world of [Artist Name]'s latest collection, now gracing the walls of Neo Galleri. Expect bold colors, intriguing textures, and stories waiting to be discovered. See it first online or feel the magic in person! #NeoGalleri #StavangerKunst #ContemporaryArt #NewArt #ArtLovers"
• •Facebook Event Promotion: "Get ready to experience art like never before! 🎉 Join us for our 'Art Fusion Night' at Neo Galleri – an evening of stunning contemporary pieces, live DJ sets, and sparkling conversations. Discover your next favorite artist and mingle with fellow art enthusiasts. Save the date: [Date] at [Time]. Link in bio for more details! #ArtParty #NeoGalleriEvents #Stavanger #ContemporaryArt #DJNight #ArtCommunity"
• •Website Banner (Homepage): "Neo Galleri: Your Gateway to Exceptional Contemporary Art. Explore curated collections from emerging talents and renowned artists. Shop online, ship worldwide, or visit our vibrant gallery in Old Stavanger."
• •Newsletter Snippet (Artist Spotlight): "Meet [Artist Name] – The Visionary Sculptor Redefining Form. At Neo Galleri, we're thrilled to showcase artists who push boundaries. [Artist Name]'s work explores [brief, intriguing description of their style/theme]. Discover their powerful pieces and the inspiration behind them on our blog this week. #ArtistSpotlight #NeoGalleri #ContemporarySculpture #ArtNorway"
• •TikTok Video Caption (Showcasing a piece): "This piece just *gets* it. 😍 [Artwork Title] by [Artist Name] is giving us all the feels. What does it make you think of? Let us know in the comments! 👇 #ArtTok #NeoGalleri #ContemporaryPainting #MustSeeArt #Stavanger"