Brand Tone

Friendly and Approachable, Community-Focused, Value-Oriented, Enthusiastic and Engaging, Trustworthy and Straightforward

Brand Values

• •Supporting Local Economy
• •Providing Value to Customers
• •Community Building
• •Ease of Use/Accessibility
• •Partnership and Collaboration

Best Practices

• •Always Emphasize "Local": Continuously reinforce the connection to the North East and the benefit to local businesses in your copy. Use phrases like "your local," "North East's best," "support our region."
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend or a neighbor. Use contractions, approachable language, and an enthusiastic tone. Avoid overly formal or corporate jargon.
• •Focus on Benefits and Value: Clearly communicate how the customer benefits from the offer (saving money, experiencing something new, convenience) alongside the community benefit.
• •Be Clear and Direct: Make it easy for users to understand the deal, how to get it, and how to redeem it. Avoid ambiguity.
• •Engage with the Community: Use language that invites interaction on social media (questions, polls, calls for sharing experiences) and respond to comments in a consistently friendly and helpful manner.

Social Perception

Positive for Local Businesses, Helpful for Consumers, Generally Trustworthy, Community-Minded, Growing Regional Presence

Copy Examples

• •Headline: Love the North East? Love a great deal? NEoffers.co.uk: Your local savings start here! Body: From delicious dinners out in Newcastle to family fun in Durham, discover unbeatable offers that support your amazing local businesses. Keep it NE and save big! Call to Action: Explore North East Deals Now!
• •Headline: Don't just live in the North East, experience it for less! Body: We've handpicked the best local deals so you can enjoy everything our fantastic region has to offer without breaking the bank. Great food, exciting adventures, and pampering treats await! Call to Action: Find Your Next NEventure!
• •Headline: Support Local. Save Loads. Smile More. That's the NEoffers way! Body: Every voucher you buy helps a North East business thrive. And the best part? You get an amazing deal! It’s a win-win for our community. Call to Action: Get Your Local Discount!
• •Social Media Post (with an image of a local restaurant/activity): Fancy [a specific experience, e.g., a delicious Sunday Roast at a local pub] this weekend? 😉 We’ve got an exclusive deal with [Business Name] that’ll make your taste buds (and your wallet) happy! Support local, explore local, save local with NEoffers.co.uk! #KeepItNE #[RelevantCity]Deals #NorthEastIndia Link: [Link to offer]
• •Newsletter Snippet: Hey [User Name], ready for your weekly dose of North East amazingness? We’ve got fresh deals from your favourite local spots, including [Offer 1 Highlight] and [Offer 2 Highlight]. Helping you save money while you support the heart of our region – that's what we're all about! Call to Action: See This Week's Top Offers!