Brand Tone

Professional, Innovative, and Premium. The tone is directed at industry experts, focusing on enhancing client experience with revolutionary, state-of-the-art, and premium language. It emphasizes unique, problem-solving innovation and positions the brand as a modern, superior alternative, highlighting quality, comfort, and customization.

Brand Values

• •Innovation and Problem-Solving
• •Quality and Durability
• •Client Comfort and Experience
• •Professional Pride and Identity
• •Community Support

Best Practices

• •Always lead with the benefit, focusing on client comfort, hygiene, and irritation elimination (e.g., "no more irritating hair clippings").
• •Use professional and aspirational language (e.g., "premium," "revolutionary," "elite") to target stylists proud of their brand and craft.
• •Consistently highlight the innovative technology, specifically the unique "neoprene collar" or "Hair Stop Collar," as the primary differentiator.
• •Emphasize quality and origin, mentioning "Made in England" or "hand-stitched" to justify premium pricing and appeal to quality-seeking customers.
• •Speak to the professional community using an expert-to-expert tone, sharing industry insights, and promoting community features like the stylist club and personalization options.

Social Perception

Neocape is perceived by professionals as a high-end, effective, and aspirational tool, a worthwhile investment for superior client experience. Its availability through major suppliers reinforces its legitimate and respected industry status, seen as a game-changer preventing discomfort, justifying its premium positioning, and chosen by leading, high-quality barbers and hairdressers.

Copy Examples

• •The new standard in client comfort is here. Itchy necks and wet collars are a thing of the past. The Neocape’s unique neoprene seal provides a gentle, impenetrable barrier for a clean, premium, and irritation-free client experience. Upgrade your service. #Neocape #BarberLife #HairStylist #SalonLife #ClientComfort
• •Stop the Itch. Stop the Drips. Discover the revolutionary hairdressing gown with a patented neoprene seal. The premium choice for elite stylists and barbers worldwide.
• •Neocape® Official | The Premium Salon Cape. Don't settle for less. Offer your clients the best. Our innovative gowns feature a unique hair and water-stop collar. UK-made quality. Shop now.
• •Provide an Unforgettable Client Experience with Neocape. The Neocape gown is engineered for the professional stylist who prioritizes quality. Its innovative neoprene collar creates a soft, comfortable seal, ensuring no hair or water goes down the neck. Made from durable, lightweight, water-resistant fabric, it is the ultimate upgrade from traditional capes.
• •Your clients will notice the difference. Every detail in your salon contributes to the client experience. The Neocape is more than a gown; it's a statement about your commitment to quality and comfort. Personalize it with your logo and elevate your brand's perception. Join the Cutting Edge Stylist's Club for exclusive offers.