Brand Tone

informative, scientific, and trustworthy, yet approachable and focused on natural well-being

Brand Values

• •Quality and Efficacy
• •Science and Research
• •Transparency
• •Natural Origin
• •Sustainability and Ethics
• •Customer Education & Support
• •Czech Heritage
• •Innovation

Best Practices

• •Prioritize Education & Information: Always aim to inform the customer, explaining the 'how' and 'why' behind product benefits, ingredients, and formulations. Back claims with accessible scientific reasoning.
• •Emphasize Natural Origins & Purity: Consistently highlight the natural, botanical basis of the products. Use language that evokes purity, nature, and gentle efficacy. Mention eco-friendly practices and ingredient sourcing where relevant.
• •Maintain a Trustworthy & Scientific Voice: Use clear, precise language. While being approachable, avoid overly casual slang or hype. Reference research, quality control, and expert formulation to build credibility.
• •Be Transparent & Honest: Clearly communicate product ingredients, benefits, and any relevant certifications or testing. Address customer questions openly and directly.
• •Inspire Wellness, Naturally: Connect product benefits to an overall sense of well-being, balance, and vitality. Use aspirational yet grounded language that resonates with individuals seeking a healthier, more natural lifestyle.

Social Perception

Generally perceived positively. Customers frequently praise the quality and effectiveness of the products, particularly CBD oils, skin care (like serums and balms), and supplements for various health concerns (e.g., lymph, sleep, menopause). Appreciation for natural composition and scientific approach. Fast delivery and good communication. Trustworthiness due to recommendations from health professionals and detailed product information. Premium feel due to packaging and product presentation.

Copy Examples

• •Instagram Post (Image: Product range with natural ingredients): Unlock nature's potential. Our scientifically formulated supplements and cosmetics harness the power of pure botanicals and rigorous research to support your well-being. Discover the NEOBOTANICS® difference – quality you can trust, rooted in science. #NaturalWellness #ScienceBacked #PremiumQuality #CzechNature #HealthyLiving
• •Facebook Ad (Video: Short animation showing how liposomal technology works): Experience enhanced efficacy. At NEOBOTANICS®, we utilize innovative NeoMicelle™ technology to ensure our natural active ingredients are optimally absorbed by your body. More than just natural – it's intelligently designed for your health. Learn more about our science-driven approach. [Link to Blog/Product Page] #InnovationInNature #Bioavailability #HealthTech #NaturalSupplements #NeobotanicsScience
• •Website Banner (Homepage): NEOBOTANICS®: Inspired by Nature, Perfected by Science. Explore our premium Czech-made natural cosmetics and food supplements. Transparency, Quality, Efficacy. [Shop Now Button]
• •Email Subject Line (for a newsletter): Expert Insights: How Functional Mushrooms Can Elevate Your Daily Vitality | NEOBOTANICS®
• •Product Description Snippet (for a CBD oil): Crafted with care in the Czech Republic, our Full Spectrum CBD Oil is a testament to our commitment to purity and potency. Each batch is backed by thorough analysis, ensuring you receive a safe, effective, and natural product to support your journey to balance and wellness. Trust in science, embrace nature.