Brand Tone

Friendly, Playful, Enthusiastic

Brand Values

• •Self-Expression
• •Creativity & Artistry
• •Quality
• •Fun & Joy
• •Community
• •Individuality & Uniqueness

Best Practices

• •Create a Simple Brand Voice Cheat Sheet: Document key elements of the Stickology voice: friendly greetings, preferred emojis (✨, 😉, 😍, 🎉), use of enthusiastic language, calls to action, and a reminder to always be positive and personality-focused. Make this accessible to anyone writing for the brand.
• •Speak Like Your Community, Authentically: Continue to monitor and engage with followers on Instagram and TikTok. Understand the language, humor, and trends relevant to them, and incorporate these naturally into your copy without forcing it.
• •Let the Stickers Shine, Support with Words: The products are inherently visual and expressive. Copy should amplify this by being descriptive, fun, and focusing on how the stickers help customers express themselves or enhance their belongings.
• •Infuse Personality into Every Interaction: Ensure the friendly, playful, and enthusiastic tone is consistent across all touchpoints – from social media captions and product descriptions to email marketing and customer service responses.
• •Anchor Copy in Core Values: Regularly revisit the brand values (Self-Expression, Creativity, Quality, Fun, Community, Individuality) and ensure the copy reflects these principles. For example, when talking about new designs, emphasize the "creativity" and "uniqueness." When discussing product features, highlight the "quality."

Social Perception

Positive & Engaging

Copy Examples

• •Instagram Post Caption (for a new collection launch): Get ready to OBSESS! 😍 Our brand new [Collection Name] just landed, and it’s packed with vibes that scream YOU! From sassy to sweet, we’ve got a sticker to match every mood. ✨ Which one are you snagging first? 👇 Tap the link in bio to explore! #Stickology #StickersWithPersonality #NewCollection #StickerLove #ExpressYourself
• •TikTok Video Script Teaser (showing stickers being applied to a boring item): (Video: Quick cuts of a plain water bottle/laptop transforming with cool Stickology stickers, set to upbeat trending audio) On-screen text: Your [Item] is begging for a glow-up! 😉 Caption: Don't let your gear live a boring life! 🙅‍♀️ Give it a Stickology makeover! Hundreds of personality-packed designs waiting to make your stuff awesome. Link in bio to the magic! ✨ #StickItGood #PersonalizeIt #StickerAddict #StickologyStore #CoolStickers
• •Email Subject Line (for a weekend sale): 🤩 Weekend MOOD: Sticker Spree! Score Your Faves for Less!
• •Product Description Snippet (for a motivational quote sticker): Stick on a little reminder that you're awesome! 💪 This vibrant '[Motivational Quote]' sticker isn't just cute – it's made from premium, weather-resistant vinyl, ready to inspire you on your laptop, journal, or anywhere you need a boost. Go on, stick some positivity into your day! ✨
• •Website Homepage Banner Text: Your Vibe. Your Stickers. ✨ Unleash Your Personality. Shop Stickology!