Brand Tone

natural, informative, trustworthy, and serene

Brand Values

• •Natural Purity
• •Sustainability & Ethical Sourcing
• •Efficacy & Results-Driven
• •Scientific Validation
• •Canadian Heritage
• •Transparency

Best Practices

• •Prioritize "Natural" and "Pure": Consistently use language that evokes nature, purity, and gentleness. Words like "pristine," "earth-derived," "naturally potent," "gentle," and "revitalize" align with the brand.
• •Educate, Don't Just Sell: Incorporate informative elements about the glacial oceanic clay, its benefits, and the science behind the products. This builds trust and reinforces the brand's knowledgeable stance.
• •Emphasize Canadian Roots and Sustainability: Weave in mentions of the Canadian origin and the sustainable harvesting practices. This differentiates the brand and appeals to ethically-minded consumers.
• •Maintain a Calm and Serene Voice: Avoid overly aggressive or hyped-up marketing language. The tone should be reassuring, calm, and focused on well-being, mirroring the purity of the ingredients.
• •Showcase Authenticity Through Testimonials and User Stories: Let genuine customer experiences and the visual appeal of natural settings (as seen on their Instagram) reinforce the brand message. Use user-generated content when appropriate and highlight real results.

Social Perception

Positive Efficacy, Appreciation for Natural Ingredients, Trusted Canadian Brand, Good for Sensitive Skin (Often), Premium but Worthwhile, Aesthetic Appeal

Copy Examples

• •Unearth your skin's natural radiance. ✨ Our NENA Glacial Clay Mask, rich in over 60 nourishing minerals from pristine Canadian waters, gently detoxifies and revitalizes. Feel the pure embrace of nature and reveal a clearer, smoother complexion. #NENASkincare #GlacialClay #NaturalDetox #CanadianBeauty #PureRadiance
• •Tired of harsh chemicals? Discover the power of the earth with NENA Skincare. Our sustainably sourced Glacial Oceanic Clay is clinically proven to tighten pores and boost hydration. Experience the gentle strength of nature for visibly healthier skin. Learn more and embrace your natural glow: [Link to Website] #NENANatural #SkincareScience #HealthySkinJourney #SustainableBeauty
• •NENA Skincare: Pure Canadian Glacial Oceanic Clay. Naturally Potent. Sustainably Sourced. Reveal Your Healthiest Skin.
• •Did you know? Our Glacial Oceanic Clay is a gift from ancient Canadian seabeds, uniquely rich in vital minerals and phytonutrients. This natural wonder works to draw out impurities while infusing your skin with essential moisture. It's not just skincare; it's a ritual rooted in the purity of nature. #GlacialGlow #SkincareSecrets #NENAEducation
• •Hydrate and protect with our NENA Mineral Rich Moisturizer. Infused with the serene power of Glacial Oceanic Clay and nourishing botanicals, this lightweight formula absorbs quickly, leaving your skin feeling soft, supple, and deeply comforted. Embrace a wave of pure, natural hydration every day. #DailyHydration #NENAMoisturizer #NaturalSkincare #SkinComfort