Brand Tone

Passionate, Friendly, Creative, Helpful, Modern

Brand Values

• •Creativity & Design
• •Quality Craftsmanship
• •Community
• •Passion
• •Accessibility & Education

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (Passionate, Friendly, Creative, Helpful, Modern) with examples of "do's and don'ts" for language, sentence structure, and commonly used phrases. Share this with anyone creating content.
• •Know Your Audience: Understand that the audience is likely fellow quilting enthusiasts who appreciate creativity, quality, and a personal touch. Tailor the language to resonate with their passion and skill levels.
• •Be Authentic & Personal: Continue to let Heather's genuine passion and personality shine through. Use "I" and "we" appropriately to maintain that direct connection. Share behind-the-scenes glimpses and personal stories related to quilting.
• •Prioritize Clarity & Helpfulness: Especially for patterns and tutorials, ensure instructions are clear, concise, and encouraging. Anticipate questions and provide supportive information.
• •Review and Refine Regularly: Periodically review website copy, social media posts, and marketing materials to ensure they consistently reflect the established brand tone and values. Seek feedback if possible.

Social Perception

Highly Regarded within the Modern Quilting Community, Talented Designer, Reliable & Trustworthy, Inspirational, Personal & Authentic

Copy Examples

• •Bursting with color and joy! ✨ I'm SO thrilled to introduce the 'Cosmic Bloom' quilt pattern! This beauty was inspired by a field of wildflowers under a starry sky and is perfect for showcasing your favorite bold fabrics. Can't wait to see your versions bloom! Pattern link in bio – happy quilting! #NemoAndStitch #CosmicBloomQuilt #ModernQuiltPattern #NewPattern #QuiltLove #SewCreative
• •Ready to dive into your next quilting adventure? Our 'Ocean Waves' Quilt Kit has everything you need to create this stunning modern quilt. We've handpicked a gorgeous selection of artisan-dyed fabrics that capture the movement and beauty of the sea. Perfect for confident beginners or seasoned quilters looking for a serene project. Kit includes: [List materials]. Let's make some waves!
• •💖 Fresh Fabric Finds + A Little Quilting Inspiration Just For You!
• •Hey, quilting friends! Ever wondered how to get those perfectly crisp points on your flying geese? You're in the right place! Today, I'm sharing my go-to method that’s simple, satisfying, and will take your piecing to the next level. Grab a cuppa, and let's get quilting!
• •At Nemo & Stitch, we believe quilting is more than just a hobby – it's a way to tell stories, splash color into the world, and create warmth, one stitch at a time. Founded by me, Heather, out of a passion for modern design and the joy of making, we're here to inspire your creativity with fresh patterns, quality kits, and a supportive community.