Brand Tone

personal, warm, joyful, welcoming, intimate, comforting, uplifting, positive, passionate

Brand Values

• •Craftsmanship & Quality
• •Love & Care
• •Joy & Celebration
• •Uniqueness & Individuality
• •Utility & Beauty

Best Practices

• •Maintain the Founder's Voice: Always write from Althea's first-person perspective ("I," "my"). This is the brand's most powerful asset, creating a direct, personal connection with the audience.
• •Emphasize the "Handmade" Process: Use words that highlight the craft and effort involved, such as "stitched," "crafted," "sewn," and "designed by hand." This reinforces the value of craftsmanship.
• •Tell a Story: Frame each product as more than an object. It's a "treasure," a "story," or a piece of "happiness." This narrative approach elevates the product's perceived value and emotional resonance.
• •Use Warm and Emotive Language: Consistently use words like "love," "joy," "snuggle," "warmth," and "celebrate." This language directly reflects the brand's core values and creates a consistent, comforting tone.
• •Focus on Uniqueness: Regularly use phrases like "one of a kind," "unique," and "special," linking the products to the brand's value of celebrating individuality. This sets the items apart from mass-produced alternatives.

Social Perception

Customers and the general public likely perceive Nemo and Stitch as an authentic, trustworthy small business that offers high-quality, heartfelt products. The direct interaction with the creator, Althea, further strengthens this perception of a brand that is genuine and passionate about its craft.

Copy Examples

• •Each stitch in this new Yellow Floral Irish Chain quilt was made with so much love and a little bit of sunshine. ☀️ I can just imagine a sweet new arrival snuggled up in its warmth. There's only one of this exact design, making it as unique as the little one it's destined for. Ready to find its forever home! #HandmadeWithLove #NemoAndStitch #BabyQuilt #OneOfAKind
• •Say hello to your new favorite pouch! Perfect for keeping your essentials organized, this little bag was sewn by me, Althea, to bring a spark of joy to your day. Its unique patchwork design ensures no one else will have one just like it. Both beautiful and incredibly useful, it’s a small piece of handmade happiness.
• •Hello there, lovely people! Althea here, from my little sewing corner at Nemo & Stitch. I just put the final touches on a new batch of baby quilts, and I couldn't wait to share them with you. Each one tells its own story through fabric and thread, and I hope they bring as much joy to your life as they brought me while creating them. Thank you for being here and for supporting my journey.
• •Handmade. One of a kind. For the new arrival in your life. Wrap them in a quilt that's made with love from the very first stitch.
• •Searching for a baby shower gift that truly comes from the heart? A Nemo & Stitch quilt isn't just a blanket; it's a handmade hug. Give a one-of-a-kind treasure that celebrates their unique new beginning. Custom orders are always welcome!