Brand Tone

Professional and Trusted, Caring and Community-Focused, Accessible and Convenient, Informative and Helpful

Brand Values

• •Health and Wellbeing of the Community
• •Accessibility
• •Professionalism and Expertise
• •Personalized Service
• •Safety and Efficacy
• •Trust and Reliability

Best Practices

• •Prioritize Patient Focus: Always frame copy around the patient's needs, concerns, and wellbeing. Use "you" and "your" to make it personal.
• •Emphasize Expertise with Empathy: Highlight the professional knowledge of pharmacists but deliver it with a caring, understanding, and approachable tone. Avoid overly clinical or impersonal language.
• •Be Clear and Concise: Healthcare information can be complex. Use straightforward language, avoid jargon where possible (or explain it clearly), and get to the point quickly.
• •Maintain a Supportive and Reassuring Voice: Patients often seek pharmacy services when they are feeling vulnerable or concerned. The copy should reassure them that they are in a safe, supportive, and professional environment.
• •Ensure Accuracy and Trustworthiness: All claims, service descriptions, and health advice must be accurate and align with NHS and GPhC guidelines. This builds and maintains the trust essential for a healthcare provider.

Social Perception

Positive for Service, Reliable Healthcare Provider, Community-Oriented, Professional Establishment

Copy Examples

• •Headline: Your Health, Our Priority. Expert Care in the Heart of Wimbledon. Body: At The Nelson Pharmacy, we're more than just prescriptions. We're your local health partners, dedicated to providing personalized advice and a wide range of NHS & private services to keep you and your family well. Visit us on Kingston Road.
• •Headline: Feeling Unwell? Friendly Advice is Just Around the Corner. Body: Don't wait. Our expert pharmacy team at The Nelson Pharmacy offers confidential consultations for common ailments, emergency contraception, and more. We're here to listen and help you find the right support, quickly and compassionately.
• •Headline: Manage Your Prescriptions with Ease. Body: Life's busy. Let The Nelson Pharmacy simplify your healthcare. Easily order your NHS repeat prescriptions online or visit us for efficient, friendly service. Your wellbeing is our focus.
• •Headline: Travel-Ready? Get Your Vaccinations and Health Advice Here. Body: Planning a trip? The Nelson Pharmacy offers a comprehensive travel clinic to ensure you're protected wherever you go. Book your consultation today for peace of mind on your travels. Our experts are ready to assist.
• •Headline: Committed to a Healthier Wimbledon Community. Body: The Nelson Pharmacy, part of the Pearl Chemist Group, is proud to serve our Nelson neighbours. From flu jabs to health checks and expert medication advice, we provide the supportive care you deserve.