Brand Tone

Trustworthy, Authentic, Natural, Pure, Passionate, Caring, Experienced, Knowledgeable, Down-to-Earth, Approachable

Brand Values

• •Quality
• •Tradition & Heritage
• •Natural Purity
• •Customer Trust & Transparency
• •Efficacy
• •Care (for bees and environment)
• •Innovation

Best Practices

• •Emphasize Heritage and Family: Consistently weave in the story of the family's long beekeeping tradition to build trust and authenticity.
• •Highlight Natural Purity and Origin: Always connect the products back to the pristine New Zealand environment and the natural, minimal processing methods.
• •Use Warm, Caring Language: Employ words that convey passion, care, and a commitment to customer well-being, reflecting their "small company approach" and value for relationships.
• •Be Transparent and Informative: Clearly explain the benefits of Mānuka honey, bee venom, and other natural ingredients, and provide proof of quality like the Batch Track system, reinforcing trustworthiness.
• •Focus on Efficacy and Benefits: Communicate how the products genuinely help customers feel good and look great, aligning with the founder's "Honey will fix it" ethos.

Social Perception

Positive customer feedback, Trusted source of Mānuka Honey, Reputable family business, High-quality, premium products, Associated with New Zealand

Copy Examples

• •Headline: Generations of Goodness: Pure New Zealand Honey, Crafted with Care. Body: Since 1899, our family has worked with nature to bring you the finest, most natural honey. Experience the pure taste and trusted quality of Nelson Honey, straight from our hives to your home.
• •Headline: Feel the Natural Difference: Nelson Honey’s Royal Nectar Skincare. Body: Unlock radiant skin with the power of Mānuka honey and natural bee venom. Our Royal Nectar range is lovingly crafted to nourish and rejuvenate, because we believe in beauty as pure as nature itself.
• •Headline: Transparency You Can Taste: Track Your Jar of Nelson Honey. Body: We're passionate about quality you can trust. With our Batch Track system, discover the journey and lab-certified purity of your Mānuka honey. Pure, potent, and proven.
• •Headline: From Our Pristine Forests, With Love. Body: Sourced from the untouched wilderness of New Zealand's South Island, Nelson Honey offers the pure essence of nature's goodness. We keep it simple, so you can enjoy all the natural benefits.
• •Headline: More Than Honey, It's a Legacy of Wellbeing. Body: For over a century, the Cropp family has believed in honey's power to nurture. Our passion is crafting effective, natural bee products designed to make you feel good and look great, naturally.