Brand Tone

Personal & Heartfelt, Passionate & Sincere, Wholesome & Trustworthy, Friendly & Approachable, Joyful & Indulgent

Brand Values

• •Health & Wellness
• •Family & Love
• •Transparency & Honesty
• •Quality & Purity
• •Ethical Sourcing
• •Inclusivity (Dietary)
• •Taste & Enjoyment

Best Practices

• •Always Start with Why (The Nelly Story): Continuously weave the founding story and Carla's passion into the narrative. This personal touch is a core differentiator and reinforces the heartfelt and sincere tone.
• •Emphasize Clean & Simple: Use clear, straightforward language when describing ingredients and benefits. Avoid overly technical jargon. Focus on transparency, reinforcing the wholesome and trustworthy aspects.
• •Speak with Warmth and Relatability: Write as if you're talking to a friend or a fellow parent. Use inclusive language (we, our family, your family). This maintains the friendly and approachable tone.
• •Focus on Joyful Indulgence: Highlight the delicious taste and satisfying experience alongside the health benefits. Use positive, sensory language that evokes enjoyment. Don't be afraid to show that healthy can be exciting and pleasurable.
• •Be Authentic and Value-Driven: Ensure all copy aligns with the brand's core values (health, family, quality, ethics). Let these values guide the messaging, ensuring authenticity and consistency across all platforms.

Social Perception

Highly Trusted, Delicious Healthy Alternative, Family-Friendly, High Quality, Authentic & Relatable, Good for Specific Diets

Copy Examples

• •Nelly's Organics: From Our Family's Heart, To Your Healthy Snacking. Inspired by a mother's love and a passion for real, wholesome ingredients, Nelly's Organics bars are crafted to bring you pure joy, one delicious bite at a time. Taste the goodness, feel the love.
• •Real Ingredients. Unreal Taste. That’s the Nelly’s Promise. We believe you shouldn't have to choose between a delicious treat and a healthy snack. That's why every Nelly's Organics bar is packed with 100% organic, plant-based goodness and wrapped in fair-trade dark chocolate. No secrets, just pure, simple, anutterly delicious ingredients.
• •The Sweet Treat Your Whole Family Will Adore (and You'll Feel Great About!) Remember the joy of a candy bar? We’ve reimagined it. Nelly's Organics offers that delightful experience with nutrient-dense, organic ingredients. Perfect for lunchboxes, afternoon pick-me-ups, or anytime you crave something truly special.
• •Fuel Your Fun, Naturally. Life’s an adventure, and you need snacks that can keep up! Nelly's Organics bars provide sustained energy with organic whole foods, not artificial anything. Grab a bar, get out there, and enjoy every moment.
• •More Than Just Organic. It’s Nelly’s. Born from a personal journey to find the best for our loved ones, Nelly's Organics is a commitment to purity, taste, and the simple joy of good food. Every bar is a piece of our story, shared with you.