Brand Tone

Approachable and Friendly, Supportive and Empathetic, Wellness-Focused and Informative, Authentic and Transparent (Aspired), Modern and Trendy

Brand Values

• •Well-being
• •Quality and Efficacy
• •Transparency
• •Natural Solutions
• •Customer-Centricity
• •Enjoyment in Wellness
• •Innovation

Best Practices

• •Speak Human, Not Corporate: Use clear, relatable language. Avoid overly technical jargon unless explaining specific ingredient benefits, and even then, make it understandable. The tone should feel like a knowledgeable, approachable friend.
• •Emphasize Benefits, Backed by Science (Gently): Focus on how Nello helps solve customer problems (stress, poor sleep, lack of focus) but subtly weave in the "why it works" (key ingredients, scientific formulation) without being preachy or overly clinical.
• •Stay Positive and Supportive: Frame messaging around empowerment and providing solutions. Acknowledge challenges but focus on the positive impact Nello can have. Avoid shame-based or "should"-heavy language.
• •Embrace Authenticity and Transparency: Continue to encourage genuine reviews and be open about ingredients and processes. Copy should reflect this honesty, avoiding hype or exaggerated claims.
• •Adapt to the Platform, Maintain the Core: While the expression of the tone might vary slightly (e.g., more informal and trend-driven on TikTok vs. slightly more polished on the website), the core values of being supportive, informative, and wellness-focused should remain consistent. The underlying message of "effective, enjoyable wellness" should always shine through.

Social Perception

Positive, TikTok Sensation, Skepticism/Mixed, Health-Conscious Choice, Responsive Brand

Copy Examples

• •Headline: Tired of "just push through"? Your calm is calling. Body: Life’s a lot. We get it. Nello’s Supercalm isn’t magic, it’s science-backed superfoods to help you meet your day with a little more ease and a lot less frazzle. Sip, breathe, and find your Nello. #DrinkNello #Supercalm #WellnessJourney
• •Headline: Wellness shouldn't taste like work. Body: Ditch the bitter wellness shots and say hello to delicious calm. Our Supercalm mixes blend powerful adaptogens and nootropics into flavors you'll actually crave. Because feeling good should taste good too. Explore our flavors on drinknello.com! #NelloSupercalm #TastyWellness
• •Headline: Cortisol, meet your match. (It’s delicious, by the way). Body: Packed with KSM-66 Ashwagandha, L-Theanine, and Magnesium, Nello Supercalm helps your body manage stress and find its balance. No fluff, no "fairy dusting" – just ingredients that work, in flavors you’ll love. Ready to feel the difference? #HelloNello #CortisolCare #StressRelief
• •Headline: Your daily dose of 'ahhh'. Made simple. Body: Juggling it all? Nello Supercalm single-serve packets are your pocket-sized peace of mind. Just mix with water and let the science-backed superfoods help you unwind and refocus, wherever you are. What are you waiting for? #NelloMoment #EasyWellness #CalmOnTheGo
• •Headline: Join the #NelloNation! Real people, real calm. Body: See why everyone on TikTok is talking about Supercalm! We’re all about transparent formulas and real results. Share your Nello story and discover how a simple sip can make a big difference to your day. #DrinkNello #RealReviews #CommunityLove