Brand Tone

Welcoming & Inclusive, Community-Oriented & Supportive, Friendly & Approachable, Creative & Inspiring, Passionate & Genuine

Brand Values

• •Community Building
• •Accessibility & Inclusivity in Crafting
• •Support for Independent Artists
• •Preservation of Culture & Heritage
• •Creativity & Self-Expression
• •Giving Back

Best Practices

• •Emphasize "Beginner-Friendly" and "Supportive": Consistently use language that reassures newcomers and highlights the welcoming, non-intimidating nature of the shop and its activities. Words like "easy," "learn together," "no experience necessary," and "guidance" can be helpful.
• •Spotlight Community & Connection: Regularly mention "community," "neighborhood," "local artists," and the joy of "crafting together." Encourage interaction and sharing. Use phrases that foster a sense of belonging.
• •Use Warm, Encouraging, and Positive Language: Opt for an upbeat, friendly, and approachable vocabulary. Emojis can be used effectively (especially on social media) to convey warmth and fun (e.g., ✨, 🧶, 😊, 👋).
• •Highlight the Joy of Making & Creativity: Focus on the positive outcomes of crafting – the fun, relaxation, sense of accomplishment, and the beauty of handmade items. Inspire readers to explore their own creative potential.
• •Maintain Authenticity and Passion: Let the genuine love for crafting and the Little Tokyo community shine through. Share personal stories or motivations behind events or product choices when appropriate, echoing the owner's sentiment of the shop being a "love letter to her community."

Social Perception

Positive & Welcoming Space, Community Hub, Beginner-Friendly Resource, Supportive of Artists, Engaged in the Community

Copy Examples

• •Instagram Post (Workshop Promotion): New to crafting? No worries! 🧶 Join our [Workshop Name] class this Saturday and let's learn together. We provide all the supplies and good vibes – just bring your curiosity! ✨ Perfect for beginners and a great way to meet fellow creatives in our Little Tokyo community. Link in bio to sign up! #NellitasCraft #DTLAcrafts #BeginnerCrafts #LittleTokyoLA #CommunityLove
• •Website Banner (Makerspace): Your Creative Playground Awaits! 🛠️ Rent time in our makerspace and bring your projects to life. From embroidery machines to die-cutters, we have the tools you need. Let's make something amazing! Learn more & book your spot [link].
• •TikTok Video Idea (Shop Tour/Product Showcase): (Upbeat, friendly music) Voiceover: Hey craft lovers! 👋 Welcome to Nellita's Craft in the heart of Little Tokyo! We're your go-to spot for beginner-friendly kits, unique supplies from Japan, and amazing goodies from local artists. Come say hi and let's get creative! #CraftShop #SupportSmallBiz #LAcreatives #DIYfun #NellitasCraft
• •Email Newsletter Snippet (Artist Spotlight): Meet Our Featured Artist of the Month: [Artist Name]! 🎉 We're so proud to showcase [Artist's] beautiful [type of craft] at Nellita's. Their passion for [detail about their art/craft] is truly inspiring. Stop by the shop to see their work or join their upcoming workshop on [Date]! Supporting local talent is what we're all about. [Link to artist page/workshop]
• •Facebook Post (Community Event Reminder): Don't forget! Our free 'Work-in-Progress Wednesday' is happening tonight from 6-8 PM! 🧵 Bring your current project, share ideas, and connect with other crafters in a friendly, supportive space. Can't wait to see what you're working on! #NellitasCraftCommunity #WIPWednesday #CraftTogether #LittleTokyoEvents