Brand Tone

aspirational and expert

Brand Values

• •Quality over Quantity
• •Empowerment and Confidence
• •Exclusivity and Luxury
• •Customer Education

Best Practices

• •Use Elevated Language
• •Lead with "Why," Not Just "What"
• •Maintain the Expert Tone
• •Tell a Story of Transformation
• •Ensure Visual and Textual Harmony

Social Perception

The brand is perceived as a high-end, premium supplier of hair extensions and wigs. On its own social media, the perception is positive, with comments and engagement reflecting admiration for the products and styling. The personal TikTok presence of the founder helps create a more accessible and trusted persona, contributing to positive brand perception among her followers. The lack of public complaints suggests a generally satisfied customer base or effective customer service.

Copy Examples

• •Headline: Raw Perfection. Uncompromised Quality. Body: This is not just hair, it's an investment in your confidence. Our Indian Raw Hair is sourced for its unparalleled strength, natural luster, and ability to blend seamlessly. Experience the Nella Braxon difference—where quality is our promise, and beauty is the result. Tap to shop the collection. Hashtags: #NellaBraxonHair #RawHair #LuxuryExtensions #HairInvestment #RealIndianHair
• •Headline: Your Crown is Your Confidence. Body: Walk into any room like you own it. Our custom wigs are more than a style; they are a statement. Designed for the modern woman who defines her own standards of beauty and success. Ready to command attention? Discover your perfect unit. Call to Action: Shop Now
• •Subject: The Difference Between Raw and Virgin Hair (And Why It Matters). Body: Hi [Customer Name], choosing the right extensions can be confusing. We believe in empowering our clients with knowledge. Raw hair is the purest form—unprocessed, single-donor, and built to last. It's the secret to that truly natural look and longevity. Learn more on our blog about why investing in raw hair is the ultimate act of self-care. Call to Action: Read The Post
• •(Video shows a quick transformation using a U-Part wig) On-screen text: 5-minute glow-up? It's this easy. Voiceover/Caption: Stop spending hours on your hair. Our U-Part wigs give you instant volume and length while protecting your natural hair. This is the ultimate life hack for luxury hair on the go. Link in bio to get yours! #upartwig #hairhack #luxuryhair #protectivehairstyles #NBHair
• •Headline: The Art of Transformation. Body: Discover bespoke wigs and premium extensions, crafted for the discerning woman. For a limited time, receive a complimentary silk storage bag with your first order. Call to Action: Explore the Collection