Brand Tone

friendly, playful, and enthusiastic

Brand Values

• •Passion for Cats
• •Quality and Curation
• •Community and Connection
• •Joy and Playfulness

Best Practices

• •Maintain a Conversational and Friendly Tone: Always write as if you're talking to a fellow cat lover. Use contractions (e.g., "you're," "it's") and avoid overly formal language.
• •Incorporate Cat-Related Puns and Language: Sprinkle in words like "purr-fect," "meow," "feline," "knead," and other cat-related terms to keep the copy playful and on-brand.
• •Use Emojis to Convey Emotion: Relevant emojis (e.g., , , ) can enhance the friendly and enthusiastic tone of the copy, making it more visually appealing and emotionally resonant.
• •Ask Questions to Encourage Engagement: Prompt your audience to share their own stories, opinions, and photos. This fosters a sense of community and increases interaction.
• •Focus on the Emotional Connection: Highlight the joy, comfort, and companionship that cats provide. Frame your products not just as items, but as ways to enhance the special bond between humans and their feline friends.

Social Perception

The brand is viewed as a go-to online shop for a wide variety of cat-related products, catering to the desires of a niche and passionate market, successfully creating an image of being a "store for cat lovers/cat owner," a one-stop-shop for "everything about cats." However, medium trust scores from scam-advising websites raise concerns about the brand's legitimacy and reliability, indicating a need to build a more solid reputation for trustworthiness and customer service.

Copy Examples

• •Your feline friend deserves a throne. Our new plush cat bed is so cozy, you'll wish we made them in human-size.  Shop now and give your kitty the royal treatment they knead!
• •Start your day with a purr-fect cup of coffee. Our new cat mugs are here to add a little extra joy to your morning routine.  Get yours meow!
• •Unleash your cat's inner hunter! Our latest interactive toy will keep them entertained for hours, and give you a front-row seat to their adorable antics. Ready for playtime?
• •Fall is here, and it's time to get cozy with your favorite furball.  For a limited time, get 20% off our entire collection of cat blankets and hoodies. Warm snuggles are just a click away.
• •We want to see your cats in action! Share a photo of your furry friend with their favorite Nekoby product using #NekobyCats for a chance to be featured on our page and win a special prize. Let's celebrate our feline family!