Brand Tone

welcoming, authentic, and passionate. It balances being "serious" about wine quality with being approachable and relatable, using inclusive language. The voice is one of a confident, skilled winemaker who values relationships as much as the final product.

Brand Values

• •Community and Collaboration
• •Quality and Craftsmanship
• •Authenticity and Storytelling
• •Generosity and Inclusivity
• •Passion

Best Practices

• •Always connect the product back to the core narrative of friendship, mentorship, and community. The "why" behind the wine—the relationships—is just as important as the "what."
• •Employ inclusive language that makes the customer feel like part of the "neighborhood." Phrases like "From our people, for your people" and "Welcome to the Neighborhood" reinforce this community-centric value.
• •Balance high-quality descriptive language for tasting notes with the accessible, friendly tone of the brand to avoid sounding intimidating.
• •Whenever possible, name the growers and partners. Putting faces and names to the vineyards makes the concept of "neighbors" tangible and reinforces the brand's authenticity and commitment to its community.
• •Let genuine passion show. The voice should feel like it's coming from someone who truly loves what they do, as exemplified by the founder. This honest, direct, and heartfelt tone will build trust and resonate more strongly than polished, generic marketing copy.

Social Perception

Highly positive. Customers praise the wine as rich, opulent, and exceptionally well-made for its price, noting its balance and complexity. Critics consistently award high scores, validating its quality. The industry recognizes the brand's story of mentorship and community within the Paso Robles wine scene, reinforcing its authentic, community-focused image.

Copy Examples

• •Some introductions are just meant to be. Meet the 2023 vintage of our Cabernet Sauvignon. Born from a handshake, a shared goal, and the best fruit our neighborhood has to offer. This isn't just a bottle of wine; it's a story of collaboration in every glass. For your people, from ours. Welcome to the Neighborhood. #MyFavoriteNeighbor #PasoRoblesWine #CabernetSauvignon #CommunityInABottle
• •Good neighbors share more than just a fence. They share the good stuff. Join the Neighborhood Wine Club for exclusive access to our newest releases, curated shipments, and a direct line to the heart of Paso Robles. Our door is always open. [Join Now]
• •Subject: It All Started with a Nickname... Before "My Favorite Neighbor" was on a label, it was a running joke between our founder, Eric Jensen, and his mentor, Stephan Asseo. Stephan, a French winemaker, would call and announce, "Eric, it's your favorite neighbor!" That spirit of friendship is what we bottle. Every grape is sourced from farmers we trust, people we share a beer with after a long day in the vineyard. It's more than wine; it's our community, shared with you. [Read Our Full Story]
• •From the dusty rows of MoonSprings Vineyard, a site managed by our friends Lynn and O'Neal Gray, comes this limited expression. We call them neighbors, and their dedication is second to none. This wine tells the story of one specific corner of our community—a testament to the idea that the best things are grown with passion and shared among friends. A pure taste of a single, cherished place.
• •Tired of wines that are all talk? Ours is all heart. "My Favorite Neighbor" is a world-class Cabernet Sauvignon born from a simple idea: great wine is made by great people. Crafted in Paso Robles from meticulously farmed grapes, it's a serious wine for people who don't take themselves too seriously. Find a bottle near you and discover why community is our favorite ingredient. #SeriousWineNicePeople