Tono de Marca

sophisticated, curated, and approachable

Valores de Marca

• •Appreciation for Modern Design
• •Support for Artists and Artisans
• •Curation and Quality
• •Local Community Focus

Mejores Prácticas

• •Emphasize Storytelling: For artisanal products and artwork, share the story of the maker or the cultural significance of the piece. This adds value and emotional connection beyond the physical product.
• •Maintain a Sophisticated yet Accessible Vocabulary: Use design-centric terms like "clean lines," "mid-century aesthetic," and "functional design," but avoid overly technical jargon that might alienate a broader audience.
• •Highlight Quality and Craftsmanship: Whether describing a Gus* Modern piece or a handcrafted ceramic, focus on the quality of materials and the skill involved in its creation.
• •Incorporate a Sense of Place: Casually mention the Dallas Design District location to reinforce the brand's connection to the local art and design scene, adding to its credibility and community feel.
• •Use High-Quality Visuals: The modern, design-forward nature of the products demands professional and aesthetically pleasing photography and videography across all platforms to match the brand's sophisticated tone.

Percepción Social

niche, high-end retailer for modern home goods and art

Ejemplos de Copy

• •Simplicity is the ultimate sophistication. The Jane Sofa from Gus* Modern offers clean lines and timeless design, creating the perfect centerpiece for any modern living space. Visit our showroom in the Dallas Design District to experience it for yourself.
• •New Art, New Perspectives: Discover the Latest from Dallas's Emerging Artists
• •Your home is a canvas. Let us help you create a masterpiece. Neighborhood offers a curated collection of modern furniture, art, and accessories to bring your vision to life. Shop online or visit our Dallas showroom.
• •Woven with tradition and artistry, each of our Oaxacan textiles tells a unique story. These handcrafted pieces bring a touch of warmth, culture, and soul to any room. Ethically sourced and beautifully made.
• •The Art of Modern Living. Discover curated furniture and art at Neighborhood.