Brand Tone

Professional, Technical, and Established. The tone conveys authority, experience, and reliability, built to inspire confidence in its technical capabilities and long-standing presence in the market.

Brand Values

• •Legacy and Experience: Having been founded in 1929, the brand's history is a cornerstone of its identity, suggesting decades of expertise and stability.
• •Quality and International Standards: The association with Schindler, a leading global brand, anchors Nehushtan's identity in world-class quality, safety, and innovation.
• •Comprehensive Solutions: The brand positions itself as a provider of end-to-end solutions, from design and manufacturing to installation and maintenance of elevators, escalators, and pumps.
• •Contribution to National Infrastructure: Through its involvement in major public and private projects, the brand projects an image of being a key contributor to Israel's development.
• •Integrity and Ethics: Explicit commitment to high ethical standards in all business dealings.

Best Practices

• •Always leverage the company's long history (since 1929). Phrases like "Decades of experience," "A legacy of innovation," and "Israel's trusted partner since..." reinforce the core value of stability.
• •The language should be precise and confident. Use industry-specific terms (e.g., "vertical transportation systems," "hydraulic efficiency," "predictive destination control") to demonstrate expertise and speak directly to a knowledgeable audience. Avoid overly casual or trendy language.
• •Instead of just saying "fast elevators," frame it as "optimizing building traffic flow and reducing tenant wait times." Instead of "durable pumps," say "ensuring uninterrupted operation for critical infrastructure." Connect technical features to client business goals like efficiency, safety, and ROI.
• •Consistently mention the connection to Schindler to reinforce values of "global standards," "Swiss engineering," "safety," and "innovation." This adds a layer of international credibility to Nehushtan's local legacy.
• •Even though social media is not a primary channel, any online presence (like LinkedIn or a future blog) must mirror the professional, authoritative tone of the main website. All content, from press releases to project descriptions, should sound like it comes from a single, established, and expert source.

Social Perception

In the Business and Financial World: Perceived as a legacy industrial and investment group with significant history in Israeli real estate and industry, a serious, established player. Among B2B Clients (Construction/Architecture): Likely perceived as a reliable, if traditional, provider of high-end, durable industrial equipment, backed by the global reputation of Schindler. General Public/End-Users: Direct perception is limited, with available online reviews indicating some customer dissatisfaction with service and maintenance, impacting public perception at the end-user level.

Copy Examples

• •Engineering the Future of Urban Mobility: Schindler Nehushtan Elevators at the new Azrieli Tower. We are proud to announce our partnership in the iconic Azrieli Tower expansion, supplying 24 state-of-the-art Schindler 7000 series elevators. For over 90 years, we have been lifting Israel's ambitions. This project continues our legacy of safety, reliability, and world-class innovation. #Schindler #Nehushtan #UrbanMobility #EngineeringExcellence #Israel
• •Uncompromising Performance. Unmatched Reliability. From critical water infrastructure to demanding industrial applications, NEHUSHTAN pumps deliver proven performance where it matters most. Engineered for durability and efficiency. Explore our solutions.
• •Your Vision. Our Vertical Expertise. For architects who design landmarks, Schindler Nehushtan provides the vertical transportation systems to match. Seamless integration, cutting-edge technology, and unwavering support from concept to completion. Partner with the legacy of quality.
• •NEHUSHTAN Group: A Foundation of Israeli Industry. Since 1929, we have provided the essential infrastructure—from elevators to industrial pumps—that builds communities and drives progress. Nehushtan: Experience That Moves You.
• •Subject: Introducing the Schindler PORT 4D: The Future of Elevator Efficiency for Your Building. Body: Dear [Client Name], Optimize your building's traffic flow and enhance user experience with the new Schindler PORT 4D system. This predictive destination control technology reduces wait times and improves energy efficiency. For a legacy of reliability combined with tomorrow's technology, trust Schindler Nehushtan. Schedule a consultation today.