Tono de Marca

Authentic & Traditional, Premium & Quality-Focused, Passionate & Heritage-Rich, Educational & Informative, Warm & Engaging (especially towards the Singaporean market)

Valores de Marca

• •Heritage & Tradition
• •Quality & Excellence
• •Authenticity
• •Health & Well-being
• •Sustainability & Environmental Respect
• •Customer Focus
• •Community Support

Mejores Prácticas

• •Embrace Storytelling: Continuously weave the narrative of the Timperio family heritage, the Italian origins, and the journey of the olive oil from grove to bottle. This reinforces authenticity and tradition.
• •Prioritize "Quality" Keywords: Consistently use terms that reflect the premium nature of the product: "extra virgin," "cold-pressed," "antioxidant-rich," "single-origin," "authentic," "finest," "meticulously crafted."
• •Speak with Passion and "Amore": Infuse copy with genuine enthusiasm for the product and its Italian roots. Use warm, inviting language that reflects a personal touch, as if sharing a beloved family treasure.
• •Educate and Empower: Provide valuable information about EVOO – its benefits, uses, and how to discern quality. This positions the brand as a knowledgeable and trustworthy authority.
• •Localize with Respect: When addressing the Singaporean market, maintain the core Italian identity while being welcoming and clear about local availability, delivery, and any market-specific benefits or uses (e.g., in Asian cuisine, as suggested on their site).

Percepción Social

Positive for Quality, Good Customer Service, Trusted Source for Italian EVOO, Premium Product, Health-Conscious Appeal

Ejemplos de Copy

• •Headline: Taste the Heart of Italy: Timperio EVOO – A Family Legacy Since 1943. Body: For generations, the Timperio family has passionately crafted exquisite extra virgin olive oil in the sun-drenched groves of Molise. Experience the authentic, antioxidant-rich flavor that transforms every meal into a masterpiece. From our Italian home to your Singapore table.
• •Social Media Post (with image of olive oil drizzled on a salad): Elevate your everyday. Our Gentile Nera olives, cold-pressed within hours of harvest, create an EVOO bursting with pure, fruity notes and a healthy peppery finish. Discover the Timperio difference. #ItalianEVOO #TimperioAsia #HealthyEating #SingaporeFoodie
• •Product Description Snippet: Timperio Nobile EVOO: Handpicked from century-old trees and cold-pressed to perfection. This isn't just olive oil; it's a commitment to quality, a taste of tradition, and a bottle full of well-being, delivered directly to you in Singapore.
• •Email Subject Line: Unlock Authentic Italian Flavors – And a Special Welcome from Timperio! Body Intro: Dear Food Lover, Journey with us to Colletorto, Italy, without leaving your home. Timperio brings you single-origin extra virgin olive oil, rich in heritage and taste...
• •Short Ad Copy: Why settle for less? Timperio delivers 100% Italian extra virgin olive oil, a taste backed by 80 years of family passion and a dedication to purity. Experience the genuine. Shop now in Singapore.