Brand Tone

Elegant & Refined, Proudly Italian, Product-Focused & Informative, Accessible & Modern, Slightly Playful/Creative

Brand Values

• •Quality Craftsmanship
• •Design & Aesthetics
• •Originality/Uniqueness
• •Customer Satisfaction
• •Tradition

Best Practices

• •Always Highlight "Made in Italy": Consistently weave this into descriptions, social posts, and ads to reinforce brand origin and perceived quality.
• •Use Elegant and Evocative Language: Choose words that reflect sophistication, style, and artistry (e.g., "curated," "meticulously crafted," "timeless elegance," "authentic").
• •Maintain a Focus on Visuals and Design: Ensure copy complements the product imagery, highlighting design features, materials, and aesthetic appeal.
• •Be Clear and Informative but Concise: Provide essential product details clearly, but keep marketing copy engaging and not overly verbose, letting the designs speak for themselves too.
• •Develop a Brand Lexicon: Create a list of preferred (and discouraged) words and phrases that align with the brand's personality (e.g., use "artistry" instead of just "making," "unique" instead of "different"). This helps all writers maintain consistency.

Social Perception

Customers likely perceive NEGÓ as a provider of stylish, Italian-designed home goods and gifts that add a touch of elegance and personality to living spaces. The perception seems to be that of a modern brand with roots in Italian design tradition.

Copy Examples

• •Instagram Post (New Clock Collection): Time, beautifully told. ✨ Discover the new NEGÓ Orologi collection – where Italian artistry meets modern design. Each piece, a testament to 'Made in Italy' excellence, ready to become the heart of your home. Link in bio to explore. #NegoDesign #ItalianDesign #HomeDecor #WallClock #MadeInItaly #New
• •Facebook Ad (Ombrelline): Add a touch of whimsical elegance. Our unique 'Ombrelline' are more than decor, they're a conversation starter. Handcrafted in Italy, perfect for gifting or adding that special NEGÓ flair to your interiors. Shop now: [Link] #NegoStoreItalia #Ombrelline #UniqueDecor #ItalianCraftsmanship #GiftIdeas
• •Website Banner (General Brand): NEGÓ: Design that Speaks Italian. Elevate your space with our curated collection of home decor and gifts, all embodying the spirit and quality of authentic Italian design.
• •Email Newsletter Subject (Seasonal Promotion): Refresh Your Home with NEGÓ's Spring Collection | Italian Design Delivered *Body Snippet:* Embrace the season of renewal with NEGÓ. From vibrant centerpieces to elegant lighting, find inspiration in our latest 'Made in Italy' arrivals. For a limited time, enjoy [discount/offer] on select pieces.
• •Product Description (for a "Negolotti" item): Meet the 'Negolotti' – a signature creation from NEGÓ Design. This charming [material] piece, meticulously crafted in Italy, brings a unique blend of playful design and sophisticated style. A perfect accent for any room, or a thoughtful gift that speaks volumes of your taste. Dimensions: [X]cm x [Y]cm. Material: [Material].