Brand Tone

informative, enthusiastic, and customer-focused

Brand Values

• •Quality
• •Customer Service
• •Expertise/Education
• •Innovation/Trends

Best Practices

• •Stay Enthusiastic and Positive: Use vibrant language, emojis where appropriate (especially on social media), and focus on the exciting aspects of nail art and care.
• •Be Genuinely Helpful and Informative: Share tips, explain product benefits clearly, and address potential customer concerns proactively, as seen in their blog.
• •Highlight Quality and Expertise: Emphasize the professional-grade nature of the products and the knowledge behind the brand (e.g., mentioning the nail stylist).
• •Encourage Engagement: Ask questions, invite users to share their creations, and respond to comments and messages promptly and warmly.
• •Maintain Visual Consistency: Ensure that the tone of the copy aligns with the visual style of the website and social media posts – which currently appears to be clean, product-focused, and sometimes features user-generated-style content.

Social Perception

The brand is perceived as a specialized online retailer for nail professionals and enthusiasts in Norway. Their active social media presence, particularly on TikTok and Instagram, likely positions them as a modern and accessible source for nail art products and inspiration. Being listed as an official Staleks retailer adds to their credibility.

Copy Examples

• •✨ Elevate your nail game! Discover our new F.O.X. Lollipop Collection for that perfect, glossy finish. Salon-quality results, right at your fingertips. Shop now and let your creativity shine! #Neglbutikk #NailArt #FOXNails
• •Tired of brittle nails? Our expert-selected range of nail care products is here to help you achieve the strong, healthy nails you've always dreamed of. Explore our solutions and read our latest blog post on nail health! #NailCare #HealthyNails #NeglbutikkTips
• •Unleash your inner nail artist! From vibrant gel polishes to precision tools, Neglbutikk.no has everything you need. Got questions? Our friendly team is always here to guide you to the perfect products. Your vision, our quality. #ProfessionalNails #NailSupplies #CustomerLove
• •Be the first to try the latest trends! Our new arrivals are curated to bring you the most innovative and exciting products in the nail world. Follow us on Instagram @neglbutikk.no for tutorials and inspiration! #NailTrends #NewCollection #NeglbutikkStyle
• •Quality you can trust, service you’ll love. ❤️ At Neglbutikk.no, we're passionate about providing both top-tier nail products and exceptional support. Experience the difference. #NeglbutikkQuality #HappyCustomers #NailExperts