Brand Tone

Professional and Supportive

Brand Values

• •Quality
• •Expertise
• •Customer Centricity
• •Efficiency
• •Accessibility

Best Practices

• •Lead with Quality and Expertise: Always emphasize the "high-quality" and "professional-grade" nature of the products. Use specific, technical terms where appropriate to build credibility with a knowledgeable audience.
• •Maintain a Supportive Tone: While professional, the tone should never be exclusionary. Use inclusive language like "for professionals and enthusiasts" and "whether you're a salon owner or a home artist" to welcome all skill levels.
• •Highlight Key Service Values: Consistently mention core benefits such as "fast delivery," "in-stock," and "expert customer service" in promotional materials, product descriptions, and social media posts to reinforce brand reliability.
• •Educate and Inspire: Create content that teaches a skill or inspires creativity (e.g., tutorials, "get the look" posts). This adds value beyond the product itself and solidifies the brand's role as an expert resource.
• •Be Direct and Clear: Avoid overly casual slang or jargon that could dilute the professional image. Communication should be clear, concise, and focused on delivering the information the customer needs, from product benefits to shipping details.

Social Perception

Perceived as a specialized, professional-grade supplier and a reliable, expert source for nail care professionals and enthusiasts. Engagement on social media for tutorials and product demonstrations indicates an audience seeking skill improvement. Maintains a solid, professional image within its niche, despite limited broad recognition.

Copy Examples

• •Precision. Performance. Perfection. Our new gel collection is engineered for the demands of your salon. Achieve flawless, long-lasting results that will keep your clients coming back. All products are in stock for immediate delivery. Link in bio to supply your salon.
• •Transform your passion into art. Whether you're just starting or perfecting your craft at home, we provide the high-quality tools and on-trend colors you need. Get professional results from your own living room. Explore our wide selection for enthusiasts!
• •The foundation for flawless nails. F.O.X. Air Base is expertly formulated to ensure superior adhesion and protect the natural nail plate. Its carefully balanced pH and gentle properties make it the ideal, professional-grade start for any gel application, delivering durability you can trust.
• •Hi [Customer Name], at Neglbutikk, we believe that great nail art starts with great products and even better service. That ’s why we guarantee that every item in our store meets the highest quality standards and is ready for fast shipment from our warehouse in Jar. Have a question? Our expert team is here to help. Thank you for choosing us for your professional and creative needs.
• •Cracked nail? Don't panic! Watch how our F.O.X Carbon Gel repairs and reinforces for a seamless finish. Strong, reliable, and easy to use. Perfect for pros and home-fixers alike! #NailRepair #NailTech #Neglbutikk