Brand Tone

Playful & Energetic, Youthful & Trendy, Informal & Relatable, Bold & Expressive

Brand Values

• •Fun & Enjoyment
• •Individuality & Self-Expression
• •Community & Connection
• •Creativity & Innovation
• •Authenticity (Historically)

Best Practices

• •Embrace "Forever Fun": Ensure this core motto resonates through all communications. Use upbeat, positive, and enthusiastic language.
• •Keep it Youthful and Relatable: Use contemporary slang and references that connect with a younger audience, but avoid trying too hard or using terms that will quickly become dated. Stay authentic to the brand's core.
• •Be Visually Consistent: Pair copy with vibrant, energetic, and action-oriented imagery that reflects the brand's aesthetic.
• •Highlight Individuality and Expression: Craft messages that empower customers to showcase their unique style and personality through Neff products.
• •Engage with the Community: Use a conversational and inclusive tone on social media. Encourage user-generated content and interaction that reinforces the brand's fun and community-oriented values.

Social Perception

Positive: Many customers appreciate Neff for its stylish and comfortable headwear, particularly beanies. The brand is seen as a fun, youthful, and trendy option. Collaborations with well-known figures and brands have historically boosted its appeal. Mixed/Evolving: Following its acquisition, some long-time fans and individuals connected to its early days expressed concerns about the brand distancing itself from its core action sports (specifically snowboarding) community and changes in its corporate culture. Some employee reviews also indicated potential issues with the work environment post-acquisition. Despite these concerns, the brand continues to be associated with youth culture and active fashion.

Copy Examples

• •Headline: Unleash Your Vibe. Body: Life’s too short for boring headwear. Grab a Neff, show your colors, and let the good times roll. #ForeverFun
• •Headline: Fresh Flavors Have Dropped! Body: Your head’s about to get a whole lot happier. Check out the new Neff collection – same awesome quality, brand new steez. Get yours before they’re gone!
• •Headline: From Street to Peak, We’ve Got You Covered. Body: Whether you’re shredding the gnar or just chilling with your crew, Neff brings the comfort and the cool. What’s your Neff style?
• •Headline: Warning: May Cause Extreme Fun. Body: Our latest drop is so sick, it comes with a "good vibes only" guarantee. Rock your Neff and own the day.
• •Headline: Don't Just Wear It. Live It. Body: Neff isn't just a brand, it's a mood. Tag us in your #NeffAdventures and show us how you keep it #ForeverFun!