Brand Tone

Adventurous & Inspirational, Nurturing & Warm, Authentic & Down-to-Earth, Conscious & Ethical, Playful & Whimsical

Brand Values

• •Love for Nature
• •Adventure & Exploration
• •Family & Connection
• •Quality & Durability
• •Sustainability & Ethical Practices
• •Childhood Wonder

Best Practices

• •Develop a Brand Voice Guide: Document your specific tone (e.g., adventurous, warm, authentic), keywords, and common phrases. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their aspirations, challenges, and language. Write as if you're speaking directly to a like-minded friend who shares your love for nature and family.
• •Storytelling is Key: Don't just sell products; sell the experience and the values they represent. Weave narratives of adventure, discovery, and connection into your copy. Use "wander," "wilder," "explore," "discover," "adventure" as recurring themes.
• •Be Authentic and Relatable: Use genuine language. Share real family moments (if appropriate and with permission) or create scenarios that resonate with your audience's everyday adventures and challenges.
• •Maintain Consistency Across All Channels: Whether it's a product description, social media post, email, or blog article, the tone and core message should feel cohesive and instantly recognizable as Wilder & Wander. Regularly review content to ensure it aligns with the established voice.

Social Perception

Customers likely perceive Wilder & Wander as a brand that genuinely cares about connecting families with nature. They are seen as providing high-quality, aesthetically pleasing, and practical products for outdoor adventures. The brand is likely viewed as trustworthy and aligned with values of conscious consumerism and fostering a love for the environment in the next generation. The community around the brand appears to be parents and families who value outdoor experiences and nature-based play.

Copy Examples

• •Tiny boots, big adventures. ✨ Our Wander Overalls are made for muddy puddles, forest trails, and the kind of discoveries that spark a lifetime of wonder. Where will your little explorer roam today? #WilderAndWander #LittleAdventurers #NatureKids
• •Capture the whispers of the wild. This Nature Journal is a space for budding naturalists to sketch, write, and record their outdoor discoveries. From the smallest ladybug to the tallest tree, every adventure is a story waiting to be told. Inspire a lifelong love for observation and the beautiful world around us. #OutdoorLearning #NatureJournal #FamilyAdventures
• •Get Ready to Wander: New Arrivals for Your Family's Next Escape!
• •Wilder & Wander: Gear and Inspiration for a Life Lived Outdoors. Let's Explore Together.
• •Less screen time, more green time! 🌿 Wilder & Wander equips your family for unforgettable outdoor moments. Discover durable, ethically-made gear designed to inspire adventure and connection. Shop now and start making memories!