Brand Tone

Empowering & Inspirational, Supportive & Compassionate, Knowledgeable & Guiding, Authentic & Relatable, Positive & Uplifting

Brand Values

• •Transformation & Growth
• •Empowerment
• •Authenticity
• •Self-Love & Self-Awareness
• •Spiritual Well-being
• •Making a Positive Impact/Adding Value
• •Resilience

Best Practices

• •Use words that uplift and inspire action rather than simply listing features.
• •Foster a sense of community and shared journey by using terms like 'we,' 'together,' and 'our community.'
• •Continue to use anecdotes and examples (both personal and from client experiences, maintaining privacy) to make abstract concepts tangible and relatable.
• •Maintain a positive and hopeful outlook, even when addressing challenges or pain points.
• •Share personal stories and vulnerabilities to create a sense of authenticity and connection with the audience.

Social Perception

Trusted Guide & Mentor, Inspirational Figure, Effective Coach, Caring & Genuine

Copy Examples

• •"Unlock your inner potential and manifest the life you've always dreamed of. Join our community of empowered individuals today!"
• •"Feeling lost or disconnected? Let's embark on a journey of self-discovery together. I'm here to guide you every step of the way."
• •"As someone who overcame 35 years in education to pursue my passion, I understand the challenges you may be facing. Let me share my knowledge and experience to guide you towards spiritual wellness."
• •"I've been there. I've experienced self-doubt and faced adversity. But I found my strength and you can too. Let's create a positive change in your life."
• •"Embrace self-love and gratitude. Every day is a new opportunity to create a fulfilling and joyful life."