Brand Tone

Artisanal, Personal, and Culturally Reverent, emphasizing handcrafted quality, direct engagement, and deep respect for Indian traditions.

Brand Values

• •Authenticity and Tradition
• •Quality Craftsmanship
• •Customer-Centricity and Customization
• •Personal Connection

Best Practices

• •Always Use "Handcrafted" and "Artisanal" Language: Consistently use terms like "handcrafted," "artisanal," "hand-picked," "intricate," and "authentic" in product descriptions, social media captions, and all marketing materials. Avoid generic, mass-market terms.
• •Tell the Story Behind the Product: For key items, briefly explain the cultural significance or the craft process. For example, mention the type of embroidery, the region it's from, or the inspiration behind a design. This reinforces the value of tradition and craftsmanship.
• •Maintain the Personal Voice of Saanvi: Write social media captions and email newsletters in the first person ("I," "we") as if Saanvi is speaking directly to the customer. This maintains the personal, small-business feel that customers trust.
• •Engage Personally and Graciously: Continue the excellent practice of responding to reviews and comments personally. Address the customer by name, thank them, and respond to their specific feedback. This demonstrates that customer-centricity is a core value.
• •Ensure Visuals Match the Tone: All photography should be high-quality and reflect the artisanal nature of the products. Use styling that is elegant, culturally appropriate, and highlights the texture and detail of the items. Avoid cluttered or unprofessional imagery that could devalue the brand's premium, handcrafted perception.

Social Perception

Overwhelmingly positive, perceived as a source of high-quality, beautiful, and authentic Indian ethnic wear and home decor, with excellent, trustworthy, and reliable customer service, establishing niche authority.

Copy Examples

• •A veil of tradition, a promise of forever. Our handcrafted bridal dupattas are more than just an accessory; they are a treasured piece of your story, woven with intricate detail and generations of artistry. Discover the heirloom that awaits you. #NeelCreations #BridalDupatta #IndianWedding #HandcraftedHeritage
• •Invite serenity and auspicious beginnings into your home with this exquisite brass Ganesha idol. Each detail is meticulously handcrafted by skilled Indian artisans, capturing the divine essence of the beloved deity. A perfect centerpiece for your puja room or a thoughtful gift of blessing, this is not just decor—it's a treasure of faith.
• •Your Vision, Our Canvas. Why settle for off-the-rack? Unleash your creativity with our collection of unstitched suit materials. From pure linen to embroidered organza, find the perfect authentic fabric to bring your dream outfit to life. Custom, beautiful, and uniquely you. Shop the collection now.
• •Welcome to our home of handcrafted treasures! From Mumbai with love, I'm Saanvi, and I'm so glad you're here. Each piece in our collection—be it a delicate dupatta or a vibrant fabric—is chosen with a passion for authentic Indian artistry. Have a custom request? Send me a message! I love bringing your visions to life.
• •From a simple thread... to your dream wedding outfit. ✨ The journey of a custom-made lehenga. It all starts with your idea and our passion for authentic craftsmanship. What can we create for you? #HandmadeWithLove #CustomLehenga #IndianArtisan #NeelCreationsBySaanvi