Brand Tone

Community-focused, Supportive, Proud, Authentic, Respectful, Commemorative, Friendly, Engaging, Service-Oriented

Brand Values

• •Legacy and Family
• •Community Commitment
• •Quality and Authenticity
• •Perseverance and Resilience
• •Customer Connection
• •Black Entrepreneurship

Best Practices

• •Always Reference the D9 Community: Use language, hashtags (#D9, #DivineNine, specific org hashtags when appropriate), and imagery that resonates deeply with members of these historic organizations. Show understanding and respect for their traditions and values.
• •Emphasize Legacy and Story: Subtly weave in the founding story and the family aspect where appropriate. This adds a layer of authenticity and heart to the brand that differentiates it.
• •Highlight "Licensed" and "Quality": Consistently reassure customers that they are purchasing official, high-quality paraphernalia. This builds trust and justifies their position as a leading provider.
• •Maintain a Supportive and Celebratory Voice: Copy should feel like it's cheering on the successes and milestones of its customers (e.g., new members, anniversaries, events). Use exclamation points judiciously and positive affirmations.
• •Engage and Foster "Neighborhood" Feel: Use inclusive language ("our community," "family," "neighborhood"). Ask questions in social media captions to encourage interaction. Respond to comments and messages in a friendly and helpful manner, reinforcing the supportive nature of the brand.

Social Perception

Trusted Vendor, Community Hub, Supportive of Greek Life, Established and Recognized

Copy Examples

• •Website Banner/Social Media Post: "Decked out for Probate Season? ✨ Need Nalia? has your chapter covered! From custom gear to essential starter packs, we're your officially licensed source for all things D9. Celebrate your journey with us! #NeedNalia #GreekLife #DivineNine #ProbateSzn"
• •Instagram Caption for a New Product: "Introducing the [New Product Name]! Crafted with pride, just for you. Carry your letters with style and honor the legacy. Shop now via the link in bio – your D9 family at Need Nalia? is here to help you shine. #GreekParaphernalia #BlackOwned #QualityGear #NeedNaliaCommunity"
• •Email Subject Line for a Sale: "A Treat for Our Need Nalia? Neighborhood! 💌 Special Savings Inside!" *(Body Snippet)* "Because you're part of the Need Nalia? family, we're giving you exclusive access to our [Sale Name]! Get [Discount Percentage]% off all [Specific Items/Categories] and wear your pride on your sleeve. Thank you for your continued support! [Link to Shop]"
• •TikTok Video Concept/Script Snippet: *(Visual: Energetic display of various fraternity/sorority items)* "Rep your set, the right way! 🗣️ Need Nalia? is your *only* licensed D9 store in Columbia, SC, and we ship nationwide! Quality you can trust, service you’ll love. What do you need? We got you! #NeedNalia #D9Pride #LicensedVendor #GreekUnity"
• •About Us Snippet (for social media): "More than just a store, Need Nalia? is a legacy. Founded with love, built on community. We’re proud to provide official, quality D9 paraphernalia, keeping Takeya's vision alive. Join the #NeedNaliaNeighborhood! #Since2013 #FamilyOwned #D9Strong"