Brand Tone

dark, defiant, and provocative

Brand Values

• •Individuality and Nonconformity
• •Rebellion and Anti-Establishment
• •Embrace of the Darkness
• •Provocation and Boldness
• •Authenticity

Best Practices

• •Maintain a Consistent Dark and Defiant Tone: All copy, from product descriptions to email newsletters, should reflect the brand's edgy and provocative voice. Avoid generic or overly commercial language.
• •Use Evocative and Thematic Language: Incorporate words and phrases that align with the brand's horror, occult, and rebellious themes. Words like "ritual," "shadow," "heretic," "defiance," and "unleash" will resonate with the target audience.
• •Speak Directly to the Nonconformist: Address the customer as an individual who is part of an exclusive, like-minded tribe. Use "you" to create a direct and personal connection with the rebellious spirit.
• •Keep it Bold and Concise: The brand's attitude is direct and unapologetic. The copy should reflect this by being sharp, to the point, and impactful. Avoid lengthy, meandering descriptions.
• •Let the Designs Speak: The visuals are powerful. The copy should complement the designs, not overshadow them. Use it to add a layer of narrative or a call to an ideal that the design represents.

Social Perception

The brand is likely perceived by its target audience as an authentic and edgy voice in the alternative fashion scene, appealing to individuals within subcultures like goth, punk, and metal, and those with an interest in horror and the occult. For the general public, its imagery and tone could be seen as shocking or controversial, an intended effect to strengthen its appeal to its core demographic and foster a sense of in-group identity among its followers.

Copy Examples

• •Walk among the shadows. The Grave Walker Hoodie isn’t just an item of clothing; it's a statement. For those who find comfort in the dark and stride with purpose through the night. Wear your defiance.
• •Normal is a cage. Break free with Needle Teeth. Our designs are not for the faint of heart. They are for the bold, the outcasts, and the renegades.
• •Summon your inner strength. The Ritual Tee is crafted for the modern heretic, featuring symbols of power and ancient rites. This isn't just a t-shirt. It's a testament to your unwavering will.
• •Your new armor has arrived. Open if you dare.
• •Needle Teeth was born from the shadows of conformity. We create what we want for those who refuse to be told who to be. Our clothing is for the individual who writes their own rules and isn't afraid to bleed for them. This is our creed. This is Needle Teeth.