Brand Tone

Friendly and Welcoming, Passionate and Enthusiastic, Localized and Authentic (New Orleans Focused), Helpful and Knowledgeable

Brand Values

• •Customer Commitment/Service
• •Quality
• •Community
• •Creativity and Craftsmanship
• •Local Pride

Best Practices

• •Embrace NOLA Lingo (Authentically): Incorporate local phrases, references, and a touch of Southern hospitality in your language (e.g., "y'all," references to local traditions or foods). This reinforces your connection to New Orleans.
• •Focus on Community and Connection: Use inclusive language ("our krewe," "stitch together," "stitching family") to foster a sense of belonging, reflecting the shop's origin as a "home away from home" for stitchers.
• •Highlight Passion and Expertise: Share your love for needle arts. Offer tips, encouragement, and show that you understand the joy and challenges of stitching. Emphasize the support available for all skill levels.
• •Keep it Friendly and Approachable: Avoid overly formal or technical jargon unless explaining a specific technique. The tone should feel like a helpful friend who is also an expert in their craft. The "About Us" page sets a good example of this.
• •Visually Align with NOLA Vibrancy: While this is about copywriting, ensure the accompanying visuals on social media and the website also reflect the color, culture, and vibrancy of New Orleans, complementing the written tone. Your product designs already do this well.

Social Perception

Positive, Go-To Place for NOLA-Themed Needlepoint, Supportive Community Hub, Specialty Shop

Copy Examples

• •Headline: Stitch Your NOLA Story! 🧵✨ Body: From Mardi Gras magic to iconic eats, our exclusive hand-painted canvases bring the heart of New Orleans right to your fingertips. Grab your threads and let's make something beautiful, y'all! #NeedleNOLA #NOLAStitch #NeedlepointLove
• •Headline: Can't Make it to the Bayou? We'll Ship the Stitchin' to You! Body: Get your NOLA needlepoint fix wherever you are! Our online shop is packed with unique canvases, vibrant threads, and all the notions you need to start your next masterpiece. We're always here to help with a little Southern charm, even from afar! #NeedleArtsStudio #ShopNOLAOnline
• •Headline: Weekend Plans: Coffee, Couch, and a Canvas from Needle NOLA. ☕️❤️ Body: Unwind and get creative with our latest needlepoint kits. Perfect for beginners or seasoned stitchers looking for a touch of New Orleans flair. What NOLA memory will you stitch next? #StitchingDreams #NeedlepointTherapy #CanalBlvdCrafts
• •Headline: Join Our Krewe of Stitchers! New Classes Starting Soon. Body: Whether you're picking up a needle for the first time or looking to master a new technique, our friendly classes are the perfect place to learn and connect. Come stitch with us and be part of the Needle NOLA family! Call us or visit our website to sign up! #NOLACommunity #NeedlepointClass #KnitNOLA
• •Headline: That Voodoo You Do... On Canvas! ✨💀 Body: Our famous Voodoo Doll canvas is a New Orleans classic for a reason! Snag yours and add a uniquely NOLA touch to your stitching collection. We’ve got all the threads and spooky good accessories to go with it! #VoodooDollNeedlepoint #NeedleNOLABest #StitchNOLAStyle