Brand Tone

Informative, Professional/Authoritative (by association), Accessible/Enabling, Value-Oriented, Direct and Product-Focused

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Accessibility
• •Value/Affordability
• •Product Quality (via brands stocked)

Best Practices

• •Prioritize Clarity and Information: Ensure product descriptions are detailed, accurate, and highlight key benefits and ingredients, reinforcing the informative and professional tone.
• •Emphasize Authenticity and Trust: Consistently mention the genuineness of products and the sourcing of well-known professional brands to build and maintain trust.
• •Maintain an Accessible yet Professional Voice: While selling professional products, use language that is understandable to both industry professionals and knowledgeable consumers. Avoid overly technical jargon where possible, or explain it briefly.
• •Focus on Solutions and Benefits: Frame product descriptions around what the product does for the customer (e.g., "achieve vibrant color," "maintain healthy hair," "neutralize brassiness"), aligning with an enabling and value-oriented tone.
• •Be Direct and Action-Oriented: Especially in calls to action and promotional copy, be clear and direct. Phrases like "Shop Now," "Explore the Collection," and "Get Authentic Products" are straightforward and align with a product-focused approach.

Social Perception

Trusted Supplier, Resourceful, Reliable, Niche Provider

Copy Examples

• •Headline: Salon Results at Home: Authentic Professional Hair Color Shipped to You. Body: Get the vibrant, lasting color you dream of with genuine Redken Shades EQ. We provide access to professional-grade formulas, so you can achieve your perfect shade with confidence. Fast shipping, best prices.
• •Headline: Your Trusted Source for Top Professional Haircare Brands. Body: Needhaircolors.com is dedicated to 100% customer satisfaction by supplying only authentic, brand-new products from L'Oreal, Wella, Goldwell, and more. Explore our curated collection for healthy, beautiful hair.
• •Headline: Unlock Vibrant, Healthy Hair: Pulp Riot Semi-Permanent Colors Now In Stock! Body: Express yourself with Pulp Riot's dazzling, vegan-friendly semi-permanent colors. Formulated for easy application and lasting vibrancy, achieve salon-quality creative looks without the damage. Shop now for the best prices.
• •Headline: Professional Tip: Maintain Your Perfect Blonde with Clairol Shimmer Lights. Body: Don't let brassiness dull your blonde. Clairol Professional Shimmer Lights Purple Shampoo, trusted by stylists, neutralizes yellow tones, leaving your hair bright and radiant. Authentic products, delivered fast.
• •Headline: All Your Favorite Professional Hair Brands in One Place. Great Prices, Guaranteed Authentic. Body: From Redken to Matrix, Goldwell to Aveda, find all the professional hair color and care products you need at Needhaircolors.com. We are your convenient, trusted distributor for genuine salon brands.