Brand Tone

Friendly, Welcoming, Community-Focused, Passionate, and Helpful

Brand Values

• •Community Building: Creating a gathering place for local fiber artists and fostering connections.
• •Creativity and Inspiration: Providing materials and an environment that sparks creativity in knitting, crocheting, and other fiber arts.
• •Quality and Specialization: Offering high-quality, specialty yarns and unique items that are not mass-market.
• •Customer Service and Inclusivity: Welcoming crafters of all skill levels and providing a supportive atmosphere.
• •Joy of Handmade: Believing in "the power of making things by hand" and the satisfaction it brings.
• •Support for Local Artisans: Stocking items like handmade soaps from local vendors.

Best Practices

• •Always Emphasize Community: Use inclusive language ("we," "us," "our community," "fiber friends"). Highlight customer projects (with permission) and local connections.
• •Maintain a Warm, Approachable Voice: Use contractions, friendly questions, and positive, encouraging words. Avoid overly formal or technical jargon unless explaining a specific technique in a class description.
• •Share Passion and Enthusiasm: Let your love for fiber arts shine through. Use descriptive and evocative language when talking about yarns and projects (e.g., "luscious," "vibrant," "cozy," "inspiring").
• •Be Genuinely Helpful: Offer tips, announce classes clearly, and make it easy for customers to ask questions and feel supported, whether online or in-store.
• •Keep it Visually Consistent: Ensure that the friendly and creative tone of the copy is matched by inviting and high-quality images of yarns, projects, and the shop environment on social media and the website.

Social Perception

Valued Local Resource, Positive and Appreciative, Community Hub, Helpful and Friendly Staff/Owners, Unique and Diverse Offerings

Copy Examples

• •Soft, squishy, and bursting with color! ✨ Our latest hand-dyed yarns have just landed at NeedfulThings, and they’re dreaming of becoming your next masterpiece. Come feel the inspiration and let’s chat about your next project! #NeedfulThingsTurlock #LocalYarnShop #Knitspiration #CrochetLove #TurlockCA
• •Join our cozy 'Sit & Stitch' circle this Friday from 6-8 PM! 🧶 Whether you're a seasoned pro or just starting your fiber journey, our community is here to share tips, laughter, and the simple joy of creating together. Bring your current project and a friend! #FiberFriends #TurlockEvents #KnitNight #CrochetCommunity #ShopNeedfulThings
• •More than just a yarn store, NeedfulThings is your creative sanctuary in Turlock. Discover a curated collection of beautiful yarns, essential tools, and unique gifts that ignite your passion for making. We believe in the magic of handmade and the community it builds. Welcome!
• •🧶 New Workshops, Inspiring Yarns & A Special Treat Just For You! Hello fellow fiber artist! This month at NeedfulThings, we're all about sparking your creativity. From beginner-friendly classes to luxurious new yarn collections, we’ve got everything you need to bring your crafty visions to life...
• •Looking for that perfect skein? Or maybe some friendly advice for your next knitting adventure? Pop into NeedfulThings in Turlock – your local hub for all things yarn and wonderful! #YarnLove #TurlockSmallBiz #SupportLocal