Brand Tone

Approachable, Friendly, Informative, Expert, Trendy, Modern, Inclusive, Diverse, Promotional, and Value-Oriented

Brand Values

• •Accessibility
• •Customer Satisfaction
• •Cruelty-Free
• •Trend-Consciousness
• •Education/Information
• •Variety and Curation

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Need Beauty's tone (Friendly, Informative, Trendy, Inclusive, Promotional) with examples of do's and don'ts. Share this with anyone creating content.
• •Understand Your Audience (Mexican Beauty Consumers): Tailor language to resonate with their interests, cultural nuances (where appropriate and respectful), and how they engage with beauty content. Use Spanish that is natural and current for the target demographic. While the output here is English, the brand's actual copy is in Spanish and should reflect this.
• •Be Consistent Across All Channels: Whether it's a website banner, Instagram caption, TikTok video script, or customer service email, the core tone should remain recognizable. Adapt the style slightly for the platform (e.g., more playful on TikTok, slightly more detailed on the blog) but keep the essence.
• •Use "We" and "You" for Connection: Employ a conversational style that speaks directly to the customer ("We've got you covered," "Find your perfect match") to reinforce the friendly and approachable aspect of the brand.
• •Incorporate Values Naturally: Weave in mentions of "cruelty-free," "expert-curated," and "latest trends" where relevant, rather than forcing them. This makes the values feel authentic and integrated into the brand's identity. Ensure promotional language is exciting but also clear and trustworthy.

Social Perception

Customers appreciate the product variety, availability of sought-after brands (like K-Beauty), and efficient service. Positioned as a source for products not easily found elsewhere in Mexico. They are building a community around beauty enthusiasts in Mexico and aim to be trustworthy.

Copy Examples

• •Headline: ✨ Your Beauty Goals, Unlocked! ✨ Body: From K-Beauty holy grails to the latest makeup obsessions, Need Beauty brings the best of global beauty right to your door in Mexico. Discover your next favorite! #NeedBeautyMX #BeautyHaul Tone: Trendy, Accessible, Exciting
• •Headline: 👋 Hello, Gorgeous Skin! Body: Confused by skincare? Our Skincare Experts are here to help! Explore our curated collections for every skin type and concern. Plus, all our brands are cruelty-free because we love your skin AND animals! 🐰 #ConcienciaBeauty #NeedBeautyTips Tone: Friendly, Informative, Ethical
• •Headline: 🔥 HOT NOW: Up to 25% Off! 🔥 Body: Don't miss out on our Hot Sale! Stock up on your faves or try something new from top brands. Fast shipping all over Mexico. What are you waiting for? 😉 #NeedBeautyDeals #BeautySavings Tone: Promotional, Urgent, Friendly
• •Headline: 🤫 Psst... New Arrivals Just Dropped! Body: Be the first to get your hands on the freshest skincare and makeup, handpicked by Need Beauty. Explore what's new and find your next must-have. #JustLanded #TrendyBeautyMX Tone: Exclusive, Trendy, Playful
• •Headline: Need a Beauty Boost? We Got You. 💖 Body: Whether you're a skincare newbie or a makeup pro, Need Beauty offers a world of products to explore. Discover new brands, learn about ingredients on our blog, and enjoy a seamless shopping experience. #TuBeautyAliado #NeedBeautyMexico Tone: Supportive, Comprehensive, Informative