Brand Tone

Approachable and Friendly, Passionate and Purpose-Driven, Creative and Playful, Confident and Empowering

Brand Values

• •Sustainability
• •Customization and Personalization
• •Handmade Quality/Craftsmanship
• •Ethical Production (Implied)
• •Customer Connection/Community

Best Practices

• •Always Weave in Sustainability: Even in short posts, a mention of eco-friendly materials or the brand's ocean-saving mission reinforces this core value. Use hashtags like #SustainableSwim or #ECONYL.
• •Emphasize "You" and Personalization: Consistently use language that puts the customer at the center of the creation process. Words like "your design," "customized for you," "your vision" are key.
• •Maintain an Enthusiastic and Approachable Voice: Write as if you're talking to a friend who loves fashion and the planet. Use positive language, emojis where appropriate (especially on social media), and engage directly with comments and questions.
• •Highlight the "Handmade" and Quality Aspect: Remind customers that they are getting a specially crafted item. Use terms like "handcrafted," "artisan," "made with care" to convey quality and uniqueness.
• •Be Visually Consistent with Your Words: Ensure the imagery used alongside the copy reflects the values of sustainability (e.g., natural settings, clean aesthetics), customization (e.g., showcasing different style combinations), and the confident, joyful vibe of the brand. The language and visuals should tell the same story.

Social Perception

Positive and Engaged Online Community, Appreciation for Sustainability, Seen as Unique/Artisanal, Emerging Brand

Copy Examples

• •Headline: Dive into Your Dream Swimsuit. You Design, We Craft – Sustainably. Body: Why wear off-the-rack when you can express yourself? At Neda Swimwear, your perfect, eco-friendly bikini is just a design away. Handcrafted with love and recycled ocean plastics. #NedaSwimwear #SustainableStyle #CustomBikini
• •Headline: Sun-Kissed & Ocean-Kind. Body: Feel amazing in swimwear that’s as unique as you are AND kind to our planet. Our latest collection, made with ECONYL® regenerated nylon, is here to make waves. Customize yours today! #SaveTheOceansWithNeda #HandmadeSwimwear #EcoChic
• •Headline: Your Vision, Our Stitches. Beach Confidence, Guaranteed. Body: Stop searching, start creating! Neda Swimwear brings your ideal swimsuit to life. Choose your style, colors, and fit for that perfect, confidence-boosting look. Ethically made, beautifully you. #MyNeda #CustomSwim #FeelGoodSwimwear
• •Headline: More Than Just Swimwear – It’s a Statement. Body: Rock a look that speaks volumes. Our customizable, handmade pieces are crafted from sustainable materials because we believe in fashion that feels good and does good. What will your Neda say? #NedaStyleStory #SustainableFashion #PersonalizedSwim
• •Headline: Join the Neda Wave: Custom, Conscious, Chic. Body: Ready for swimwear that truly gets you? From vibrant prints to perfect fits, all made sustainably by hand. Explore the collection or design your own – let’s make your beach days even brighter! #NedaCustomSwim #EcoFriendlyFashion #SwimInStyle