Brand Tone

Calm & Reassuring, Natural & Pure, Informative & Educational, Trustworthy & Transparent, Empathetic & Supportive, Hopeful & Positive

Brand Values

• •Natural Solutions & Simplicity
• •Transparency
• •Quality & Efficacy
• •Customer Wellbeing
• •Sustainability & Environmental Responsibility
• •Community & Connection
• •Education
• •Integrity & Honesty

Best Practices

• •Embrace Simplicity and Clarity: Use clear, straightforward language. Avoid overly technical jargon. The tone should be accessible and easy to understand, reflecting the "simple and natural" ethos.
• •Lead with Empathy and Support: Always address the customer's needs and feelings. Frame copy around how Ned’s products can help them achieve a better state of being (e.g., "We're here to help you feel better"). Use reassuring and hopeful language.
• •Highlight Natural Purity and Transparency: Consistently weave in mentions of organic ingredients, natural processes, and the brand's commitment to transparency (e.g., "crafted with love," "sourced directly from small farms").
• •Educate Gently: Provide informative content that empowers the consumer without being preachy. Explain the benefits of ingredients and natural approaches in a supportive, educational manner.
• •Maintain a Calm and Grounded Voice: Even when discussing a problem (like stress or poor sleep), the tone should remain calm, grounded, and optimistic, positioning Ned as a gentle, reliable solution. Reflect the peace and balance the products aim to provide.

Social Perception

Positive Product Experience, Trusted for Quality and Natural Ingredients, Caring Customer Service, Premium Brand, Seen as an Ally in Wellness, Growing Awareness

Copy Examples

• •Find Your Calm in the Chaos of Modern Life. Juggling it all? Ned’s De-Stress Blend is your natural ally. Crafted with organic full-spectrum hemp and calming botanicals, it gently helps to still your waters and restore your inner balance, so you can navigate your day with greater ease. Embrace a plant-powered path to tranquility.
• •Unlock Deeper Sleep, Naturally. Wake Up Refreshed. Tired of restless nights? Our Sleep Blend, blending potent CBN and organic full-spectrum hemp, is nature’s lullaby. We believe in simple, pure ingredients to help you achieve the restorative sleep you deserve, without the morning grogginess. Feel better, live better, starting tonight.
• •Transparency You Can Trust. Wellness You Can Feel. At Ned, what’s *not* in our bottles is just as important as what is. We openly share our sourcing from small Colorado farms and our third-party lab results. Experience the peace of mind that comes with truly natural, honestly crafted remedies designed to bring your body back to balance.
• •More Than Just CBD. It’s a Commitment to Your Wellbeing. Our mission is simple: to help you feel better, naturally. From carefully selected organic botanicals to our eco-conscious packaging, every Ned product is a reflection of our dedication to your health and the health of our planet. Discover the Ned difference.
• •Reconnect with Nature. Reconnect with Yourself. Modern life can feel overwhelming. Ned offers a simple way back to balance with remedies born from the earth. Our full-spectrum hemp and magnesium blends are designed to work with your body, helping you manage stress, enhance focus, and rediscover your natural vitality.