Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Helpful and Knowledgeable, Community-Oriented, Fun and Playful, Approachable

Brand Values

• •Inspiring Creativity and Fun
• •Quality
• •Customer Experience
• •Community Building
• •Expertise and Education
• •Growth and Excellence
• •Internal Company Values (Discipline, Accountability, Transparency, and Alignment)

Best Practices

• •Create a Brand Voice Guide: Document the key elements of NQC's tone (Friendly, Enthusiastic, Helpful, Community-Oriented, Fun, Approachable) with examples of 'do's and don'ts.' This guide should be accessible to anyone creating content.
• •Focus on 'You' and 'We': Address the customer directly ('You'll love this new fabric!') and use 'we' to foster a sense of community and shared passion ('We're so excited to see your projects!'). This reinforces the friendly and inclusive nature of the brand.
• •Inject Enthusiasm Authentically: Use positive language, exclamation points (sparingly but effectively), and words that convey genuine excitement about quilting, products, and the community. For example, instead of 'New fabric available,' try 'Get ready to swoon over our gorgeous new fabric arrivals!'
• •Emphasize Helpfulness and Support: Frame product descriptions, class announcements, and even social media posts around how NQC can help the customer achieve their creative goals. Highlight expertise and willingness to assist (e.g., 'Need help choosing the right thread? Our team is here for you!')
• •Show, Don't Just Tell, the Fun: While TikTok is great for overt fun, infuse a sense of enjoyment across all platforms. This can be through playful descriptions, sharing behind-the-scenes moments (even if brief), or using humor where appropriate. The aim is to make customers feel like they're part of a vibrant and enjoyable community.

Social Perception

Trusted Source, Community Hub, Inspirational, Reliable and Efficient, Supportive, Largest in Nebraska

Copy Examples

• •Facebook Post (New Fabric Arrival): Unbox a bundle of joy! 🎉 Our latest collection just landed, and it's bursting with colors and patterns to spark your next masterpiece. From dreamy florals to vibrant modern prints, we're buzzing with excitement to see what you'll create! Come feel the inspiration (and the fabric!) in-store or explore the full lineup on our website. Happy quilting, creative souls! #NebraskaQuiltCompany #NewFabric #QuiltingFun #SewInspired #CommunityLove
• •Instagram Caption (Showcasing a Customer's Quilt): Look at this STUNNER! 😍 We're absolutely blown away by the incredible quilt @[CustomerHandle] shared with us, made with fabrics from NQC! This is what pure quilting joy looks like. ✨ Got a project you're proud of? Tag us! We LOVE celebrating our amazing community of creators. #NQCCommunity #CustomerCreations #QuiltLove #ProudMoment #SewMuchTalent
• •TikTok Video Script (Quick Tip): (Upbeat, friendly person on screen, holding a quilting tool) Hey quilters! Quick tip to make your life easier: [demonstrates a simple quilting hack]. Ta-da! ✨ Saves you time, saves you fabric, and keeps the fun flowing. Got any favorite hacks? Share 'em in the comments! Let's learn together! #QuiltingHacks #SewSmart #NebraskaQuiltCo #TikTokQuilts #CraftyTips
• •Email Newsletter Snippet (Promoting a Class): Ready to level up your quilting game or just looking for a fun new skill? 🧵 Our upcoming [Class Name] workshop is perfect for [Target Skill Level]! Our amazing instructor, [Instructor's Name], will guide you every step of the way in a friendly, supportive atmosphere. Spaces are filling fast – grab your spot and let's create something beautiful together! [Link to Sign Up] We can't wait to sew with you! #NQCClasses #LearnToQuilt #QuiltingCommunity #FremontNE
• •Website Banner (General Welcome / Sale): Your Happy Place for All Things Quilting! Dive into a world of color, creativity, and community. Enjoy [Discount Percentage]% off all [Product Category] this week only! Let's make something amazing. #NebraskaQuiltCompany #QuiltShop #Sale #CreativeJourney